For the Seed Trade... 
We are pleased to offer you our 1952 Contract 
List on Flower Seed for delivery from new crop 
harvest. For your convenience, it can also be used 
as an order form. We will mail you another copy 
for the one used, together with an itemized 
acknowledgement. 
In spite of unusually wet winter months which 
delayed early plantings, our normal acreage to 
date has now been completely planted. There are 
fewer surplus Flower Seeds available now, than in 
the past seven or eight years. We strongly suggest 
that customers place their orders as early as pos- 
sible for 1952 crop requirements. This will give you 
a priority on available supplies should any short- 
ages occur later in the season. 
We believe you will find our prices reasonable 
and consistent with the top quality California 
grown Flower Seeds offered. All phases of pro- 
duction costs are steadily rising, yet many of the 
varieties listed in this booklet are no higher than 
they were ten- years ago. We cannot guarantee 
these prices any longer than the end of June, as 
increased costs may cause price increases on 
many border-line varieties—especially those re- 
quiring considerable hand labor. California pro- 
duced Flower Seeds invariably germinate higher, 
and our modern cleaning and harvesting methods 
give you better seed samples. Speedy delivery is 
also an'important factor—within 12 hours if neces- 
sary any place in the U.S. or Canada! 
This booklet lists all of the Flower Seed varieties 
we are growing for delivery after 1952 harvest. 
We expect to issue supplements from time to time, 
and also a Novelty list in July on several outstand- 
ing introductions. 
Our fields are usually in full bloom between the 
middle of May and the end of September. If you 
are planning a trip to California, we hope it will 
be in the summer months and that you will be able 
to stop off in Santa Maria. We are located about 
half way between Los Angeles and San Francisco 
on the coast highway No. 101. Southwest Airways 
provides excellent service here. 
We want to take this opportunity to thank our 
many friends and customers for the nice business 
placed with us last season. I can assure you it is 
our intention to serve you even better in 1952. 
ge J 
