SEEDS THAT GROW— FROM FOLKS WHO KNOW 
Here in our modern store in Madison, the 
finest seed store in the Midwest, is one 
of our many convenient, at-a-glance dis- 
plays where you can serve yourself from 
a selection of over 300 varieties of vege- 
table seeds. 
SETS 
Mr. R. H. Lang, 
President and Generel 
Manager, is shown at his desk, where he 
handles the company’s farm seed business. 
Mr. Thomas S. Toal, Secretary and As- 
sistant General Manager, who has just 
completed ‘his 30th year of continuous 
service with our company. 
pe 
Here is a customer buying Old Gold brand 
field seeds at our sales counter. 
When you drive to Madison, we wel- 
come you to stop in and pay us a 
visit at our modern store at 722 Wil- 
liamson Street, just two blocks East 
of the Northwestern station. Store 
hours: 8 a.m. - 5:30 p.m. (during the 
fall and winter we close at 2 p. m. 
on Saturdays.) 
In the course of sixty-five years, the 
name OLDS has come to mean 
“Seeds of Dependability.” Our de- 
sire at OLDS is to supply the best 
of everything in seeds, to send out 
a neat and attractive catalog with 
truthful illustrations and descrip- 
tions, to treat every customer as we 
ourselves would like to be treated. 
This catalog, which “tells the truth,” 
is sent to you so that you may shop 
conveniently and comfortably in your 
own home. We are as close to you 
as your nearest mailbox. We suggest 
that you send us your order early 
before the heavy rush while our 
stocks are complete. Then you will 
have all the items on hand when 
you want to plant. Seeds are sent 
promptly; perishable items sent at 
planting time or when weather per- 
mits. If partial order is shipped, ship- 
ment is our acknowledgement of your 
order. When goods are unavoidably 
delayed, your order is acknowledged 
by card or letter. We send bill of 
lading on large shipments at time of 
shipment. 
Actually, you save by buying these 
economical, sure-to-grow seeds that 
are delivered right to your mailbox. 
You’re sure to reduce your household 
expenses this coming season by plan- 
ning an OLDS’ garden today! 
Another busy corner of our super seed 
store, for customers who prefer to per- 
sonally shop for their requirements. Here 
you can buy every item listed in this 
catalog, PLUS many other useful garden 
aids. 
HOW TO ORDER 7 
@ Please use order sheet (last page of 
catalog). 
@ Give city zone number, if you have one. 
e Write distinctly the quantities, plus the 
prices and catalog numbers (where 
available) in the columns provided. 
@ No C.O.D. orders accepted for perish- 
able items. 
@ Seeds sent C.O.D. on orders of $2.00 or 
more if one-fourth (14) of amount is 
sent with order. 
@ C.O.D. charges are at buyer’s expense. 
e For safety, remittances should be made 
in money order or check. 
e Do not send currency unless registered. 
@ If you wish to write us later about your 
order, be sure to give your order num- 
ber or Post Office address where order 
was mailed. 
DELIVERY 
All garden seeds, bulbs, plants, flower seeds 
and shrubs (except bulk garden seeds taken 
from the Market Gardeners Wholesale 
Price List) are mailed postpaid anywhere 
in the U.S. proper. 
Foreign orders: accepted for seeds only — 
add 13¢ per lb. postage for each Ib. of 
merchandise. 
Bulk items: field seeds, potatoes, trees, etc. 
(if not quoted postpaid in catalog) are 
shipped express or freight, whichever is 
cheapest, at buyer’s expense. Refer to the 
parcel post table on order blank if you 
wish to add to your remittance the amount 
of postage for shipment by mail. If yours 
is a prepaid freight or express station, 
send full transportation charges with 
order. Please give name of truck line if 
you wish shipment by truck. 
OLDS’ THREE-WAY GUARANTEE 
1. QUALITY — We guarantee the quality of all items offered in this 
book to the extent that should they not prove to be as represented, 
or you are not satisfied, we will refill the order or return the full 
amount you paid. The L. L. OLDS SEED COMPANY warrants to 
the extent of the purchase price that seeds, plants, shrubs, potatoes, 
or bulbs sold are as described on the container, within recognized #: 
tolerances. Seller gives no other or further warranty, express or a 
implied. : Hs 7 
2. SAFE ARRIVAL — We guarantee everything to arrive in good order. 
If there is any trouble, such as bags being torn or anything else 
unsatisfactory, have this noted on the carrier’s expense bill which 
must be sent to us with the bill of lading. 
3. CAREFUL ATTENTION — We guarantee to give your order careful 
attention. All orders and remittances are promptly acknowledged 
and letters of inquiry personally and courteously answered, as a 
rule the same day they are received. 
Ribip 2 ct Se 
Our home office in Madison. We occupy all floors of 
ne building and store many carloads of seed in public 
storage. F 
