This is Welch’s 70th ANNIVERSARY 
Business Established in 1882 
We don’t expect you to get elated about- 
the fact, but we are mighty happy, and proud, 
that this is our 70th Anniversary. We do 
think it means something to you since you 
are thinking of buying nursery stock. 
This business was established in 1882, 
right here in Shenandoah, by the late J. C. 
Welch, and it has been operated under the 
same name, and at the same location, con- 
tinuously ever since. 
Shenandoah, Iowa, is noted for its nurs- 
erties. It often is referred to as the nursery 
center of the United States. Some very good 
and great nursery concerns operate from here. 
The founding fathers of this industry in 
Shenandoah were D. S. Lake, Henry Field, 
Earl May, our own J. C. Welch, and his 
brother E. S. Welch. All of these men have 
passed on, three of them within the last five 
years. But their names still are household 
words in millions of homes throughout the 
country. We are proud to be a part of this 
group, and proud that this concern, The 
Welch Nurseries, is the oldest mail order 
house of them all. 
We think this means that you can buy 
from us with confidence, with every assurance 
of a fair deal and good nursery stock. For our 
part, we certainly are not going to do any- 
thing to endanger a fine, 70-year-old 
reputation. 
FREE GIFTS 
Giving Free Gifts is one of the old fash- 
ioned customs we like. So, with every order 
we ship, we send something free. The larger 
the order, the larger the gift, or the more of 
them. We don’t say what it will be, because 
we like it to be a surprise to you. It’s just 
our way of saying “thank you,” and part of 
our policy of trying to deliver a little more 
than we promise. 
PLEASE ORDER BY NUMBER 
Every item in this catalog has a number, 
for your convenience-in ordering. It also 
helps avoid errors. Sometimes the same plant 
is known by two different common names in 
different parts of the country. Sometimes, if 
not written too carefully, names look alike— 
like Apples and Asters. But if you order by 
number there is little chance of error. 
Now we don’t want to be fussy about this. 
Order any way you like and we'll be happy to 
hear from you. 
WHY WE DON’T SHIP C.0.D. 
We don’t make C.O.D. shipments of nurs- 
ery stock, and you should not buy nursery on 
a C.O.D. basis, for two simple reasons: 
1. It adds to the cost, which you pay. 
2. It often delays shipment of the nurs- 
ery stock, and nursery stock should 
not be delayed in transit. It should 
reach you as fast as possible so it 
will be fresh and vigorous. 
Maybe you don’t want to put your money 
down until you see what you are getting. 
Can’t say that we blame you for that, but we 
ask that you read our guarantee. If you don’t 
like what you get, for any reason or no rea- 
son, just return it at once at our expense and 
we'll replace the stock or return your money 
at once—your choice and no arguments. We 
have been in business under the same name 
and at the same place for 70 years. 
WELCH’S GUARANTEE 
We guarantee all Welch Nursery Stock to 
be healthy, alive, free of disease, state and 
government inspected, true to name, and first 
class in every way. 
When you receive it, if you are not satis- 
fied 100%, return it at once at our expense 
and we will replace it free of charge or re- 
fund your money in full—your choice. 
If it fails to grow after you have planted 
it, we will share the blame with you and the 
weather and replace at half price. We only 
ask that you notify us by August 1, on spring 
planted stock and by May 15, on fall planted 
stock. 
Copyright 1952—The Welch Nurseries, Inc. 
The names ‘‘Green 
WELCH’S Green King DELUXE GRADE FRUIT TREES 
King’' and ‘‘Green 
Queen,’’ and the 
Green King and Green | 
Queen characters, are 
technically and legal- 
ly the trade mark 
property of George 
Rose and Jack Foster, 
who have granted per- 
mission to The Welch 
urseries, Inc., to | 
use them. | 
Trees big size, well | 
branched, straight | 
_trunks, heavy roots. 
Pruning points | 
plainly marked with | 
. white paint. 
Permanent, pony 
' choking - label; no 
forgetting variety | 
name. _ : 
White ring painted | 
here gives proper | 
| planting depth. | 
Roots wrapped in| 
moist moss, en-| 
closed in heavy, 
\ waterproof, protec- | 
tive paper. No dam- 
age, no drying out. 
/ in shipment. 
In addition to the regular 
grade of fruit trees listed on 
pages 24 to 27, we also have 
for you Welch’s Green King 
DeLuxe grade. 
These DeLuxe Grade trees 
are the finest trees in quality, 
appearance and value, that 
will ever reach your door. 
When you buy a fruit tree, 
you make a long time invest- 
ment, and the chances are 
you won't buy a great quan- 
tity of fruic trees in your en- 
tire lifetime. The small extra 
cost of the top grade is of no 
consequence when you con- 
sider the long years of val- 
uable returns you expect to 
get from a fine fruit tree. 
For our DeLuxe Grade, we 
select not only the largest 
trees, but ones with heaviest 
roots, straightest trunks, and 
ones best branched. Next we 
mark plainly the pruning 
points, and planting depth. 
Then we wrap the roots as 
pictured at left. Finally, com- 
plete and easy-to-understand 
directions for planting are 
attached to the tree. 
They are top grade trees 
to begin with, reach you in 
better condition, you do a 
better job of planting. The 
result is that you have 
healthier, more bautiful, 
more productive trees. Really 
cost less in the long run! 
Welch’s Green King De- 
Luxe Grade is offered in any 
variety of the following 
fruits, all big 5 to 7-foot size 
except where otherwise indi- 
cated: 
Each Per3 
APPEES eee $1.85 $5.29 
Except Delcon... 2.50 ....... 
PEARS seers 2.39 6.89 
PLUMS ees 2.39 6.89 
APRICOTS .......... 2.69 gee 
PEACHES sees 1.95 
CHERRIES 
4 to 6 ft. size: 
Montmore _ ...... 2369 eae 
Montmorency .... 2.49 
Early Richmond. 2.49 
5 to 7 ft. size: 
Bik. Tartarian .... 2.69 
Golden Sweet .... 2.69 
: GREETINGS 
VY from the 
7 
GREEN KING 
AND 
_2S) GREEN QUEEN 
Follow us through the 
pages of this cata- 
log, and let us help 
you find the things 
we think will be of 
particular interest to 
you. 
ES 
The Green King and the Green 
symbols. They stand for 
Honesty in dealing 
Top Quality in nursery stock 
Friendliness in service. 
They mean that every line of description, 
every picture, in this catalog, is honest, accu- 
rate and truthful. And so far as is possible, 
the whole truth is told. In describing a 
variety, we try to tell you the bad, if any, 
along with the good. We try to tell you 
what the plants are good for and what they 
are not, where they will do well and where 
they will not. 
Most of all, the Green King and the 
Green Queen are symbols of the great good 
and joy that are an integral part of all 
gtowing things. In a world beset with so 
many evils, it is good to have symbols for 
some of the good things of life. : 
HOW WE SHIP 
Wherever we can, we ship nursery stock 
parcel post. That brings the stock to you fast, 
and right to your door. There is an exception 
to this policy: 
Some items, such as shade trees and large 
fruit trees, are shipped Express Charges Not 
Prepaid as they are too large to go parcel post. 
When this is necessary, the fact is so noted 
along with the price for that item. If you 
order express items, please be sure to give 
us the name of your nearest express station. 
In some cases, we put together in one pack- 
age some items that we sell prepaid, and some 
we sell Express Not Prepaid, to save extra 
packaging. In that case, you have to pay a 
little more express charges. That isn’t fair to 
you, so we more than make up for it by add- 
ing some nursery stock free of charge. You 
may be sure that we see to it that you profit 
by this deal. 
We often make several shipments of one 
order, That is more expensive for us but 
better for you. Some things should be packed 
separately for obvious reasons—for instance, 
we wouldn’t wrap an African Violet with a 
shade tree. All house plants are shipped 
separately. And we try to ship everything at 
the proper planting time in your area. That 
means some things go out to you ahead of 
others. 
IF YOU LIVE OUTSIDE THIS 
AREA ADD 10% TO PRICE 
On anything, we ship pafcel post, we prepay the 
charges up to and including Zone 4, which is 
roughly within 600 miles of Shenandoah, Iowa. 
However, if you live beyond that area, will you 
please add 10% to the regular price to help pay the 
parcel post charges? If we didn’t follow this policy, 
we would have to increase all our prices, or stop 
prepaying anything, and we don’t want to do that. 
Of course, all express is shipped not prepaid, re- 
gardless of distance. Which way we ship is noted — 
with the price of the items. Thanks for your co- 
operation. 
