Dear Friends, 
The triangular bed of pansies shown in the picture is located 
in Cincinnati, Ohio, on Victory Parkway at the Rockdale 
Avenue intersection and it contains over 2,000 plants. 
When you buy Steele’s Mastodon pansy seed you are investing in quality stock. The 
price you pay for your seed is the smallest fraction of your over-all expense. Your real 
investment 1s your labor, fertilizer, equipment, over-head and your marketing cost. You 
must recover these costs by making your space yield as high as possible. The only answer 
is to offer stock that will bring the highest price on the market, not the lowest. 
Quality pansy plants are always at a premium and will sell out when the market is 
glutted with inferior stock. Improve your growing methods as much as possible so that 
you may have the highest percentage of saleable plants and see that your customers know 
how to care for their plants so they will return next year for a repeat order. 
Our new consumer pamphlets are offered so that you will not have to spend valuable 
time in answering questions on culture. See back page for details and also sample enclosed. 
FOR FASTER DELIVERY OF SEED 
Check your order carefully and send remittance in full 
by money order, check, or stamps if no Florist Credit 
Rating. Be sure to write your name and address plainly, 
including zone number as tightened postal regulations re- 
quire zones for delivery of catalogs. No extra charge for 
airmail. 
If you plan to make several plantings this year, tell us 
when and we will ship your seed to reach you at the proper 
time. Warm climates are not safe to store pansy seeds 
unless kept under mild refrigeration. 
We are sorry but we cannot accept any C.O.D. orders. 
We do not offer packets smaller than those listed. 
