cH1eaco Ayerican Bulb Compan 
Dianthus Gaiety 
DIANTHUS 
Brilliantly colored, sweet scented blooms in a variety of flower forms. 
Very useful in beds, borders, rock gardens, edging and cut flowers. 
Flowers are produced freely from July until frost. 
TETRA HEDDENSIS 
This new class combines the large open flowers of D. Heddewigii with 
the rugged growth and long stems of D. Chinensis. More tolerant of 
extreme temperatures. 
Westwood Beauty. Color ranges from fiery crimson to deep velvety 
ted. Flowers 2 inches in diameter on long wiry stems. 16 inches. 
Finest Mixed. Contains all the traditional Dianthus colors plus salmon. 
Flowers are 2 inches across, on 16 inch stems. 
HEDDEWIGII (Pinks) 
Fireball. Double dark scarlet. One of the best. 
Snowdrift. Double. Extra large flowered, pure white. 
A.B.C. Choice Double Mixed. 
Hict-PEeb ones makes 25c WANOZ Ne hese ieee 50c Oz ete $1.50 
BOOKS EVER Y FLO 
The Album of Designs—Funeral Flowers. Handsome pictures of 
funeral pieces, many full-page size; assist greatly in taking funeral 
orders more quickly. Heavy waterproof cover with plastic spiral 
binding jes] Sth: Editions ey. nis. crews etstere inc ms iodo eich eleteretenerendientmenapetats $2.00 
The Designer's Notebook. Up-to-date methods of arranging funeral 
work, wedding bouquets, corsages and table flowers. Illustrated. 
For beginners, and experienced designers. 8rd Edition......... $1.00 
Vogue in Flowers (new edition). Contains many fine illustrations 
of the latest styling in wedding flowers, corsages, table decorations, 
etc., with new supplement "Wedding Customs and Etiquette.” Heavy 
waterproof cover with plastic spiral binding. 8th Edition........ $2.00 
Flower Craft by Patricia Easterbrook Roberts. An illustrated handbook 
of basic information on the care and use of flowers, covering bouquets, 
corsages, decorations, weddings, potted plants, arrangements, and all 
other elements of floristry for professional and amateur.......... $2.95 
The Complete Book of Flower Arrangement by F. F. Rockwell and 
Esther C. Grayson. A comprehensive volume on the art of flower 
arrangement. It is a direct, Jucid step-by-step guide to making good 
floral displays. . 89 Kodachrome reproductions and more than 100 
black and white photographs, drawings and diagrams for making 
atiractivielidisplayisite..: sates circtic setae cas eile eerie hn ere cee $4.95 
RIS T 
NEW YORK. OS 
DIDISCUS (Lace Flower) 
Coeruleus. Delicate blue flowers. May be forced or grown outdoors. 
Flowers from July until frost. 2¥2 ft. Tr. Pkt...... 20¢c) Oz... wae leeg 
Lace Veil. New pure paper white variety. May be dyed any color, 
for this purpose superior to all others. Early long stemmed 2¥2' plants. 
ierektes .40c YOR theless $1.00 Ozs aan aaah ine $3.20 
DIMORPHOTHECA (African Daisy) 
Useful for rock garden and edging, these daisy-like flowers make fine 
cut flowers but they tend to close at night. 
Aurantiaca. Orange. Tr. Pkt............. 25c 
Aurantiaca Hybrids. Mixed. Tr. Pkt......... 25c 
DRACAENA INDIVISA 
Long, narrow, gracefully arching green leaves. 
window boxes, cemetery urns and bedding. 
Tite Id 50.5 dio ac Ay Orecco0c8u 60c  Yib.......$1.65 
DUSTY MILLER (See Centaurea) Page 13 
Very useful for 
Lbs. ss S550m 
ESCHSCHOLTZIA (California Poppy) 
Golden West. Yellow-orange center. Tr. Pkt....... 1$¢' | (Ozenn ae ouG 
Choice Mixed. All colors. Tr. Pkt........... 20c OZs:.. taut owe 
EUPHORBIA ' 
Heterophylla (Mexican Fire Plant) Tr. Pkt....... 20c Ya oz......50C 
Variegata (Snow-on-the-Mountain) Tr. Pkt....... 15c Oz... 2s O0Gm 
FEVERFEW (See Matricaria) Page 38 Ee 
FORGET-ME-NOT (See Myosotis) Page 38 — 
FUCHSIA 
Finest Mixed. Choice collection of single and double types. Imported — 
seed. 250 seed.....$3.30 S00 seed.....$5.50 1000seed..... $10.00 
GAILLARDIA PICTA (Blanket Flower) 
Dependable, profuse blooming plants 15 inches tall which stand dry, — 
hot weather and produce brilliantly colored flowers. Excellent for — 
cutting, beds and borders. Bayt? 
Tr. Pkt. Oz. 
Indian Chief. Single. Brilliant bronzy red.............. 20c $1.10 
Picta. Single mixed...... as Toe Shevwie’e obve..0 Sons eho a 20c 1.00 
Lorenziana. Double mixed ......... Bs Noite, = Ss Fone oeee OS 20c 1.10 
Perennial Gaillardia. See page 8. 
GERBERA (See Perennial Seeds) Page 38 
SHOULD OWN] 
The Retail Florist by John H. Liesveld. (1951). Forty-one chapters cover 
the establishment of a shop, legal aspects, equipment and decoration, — 
inventories, retail policies, personnel, buying, selling, odvertising aa 
clerical details, care of flowers and plants and their uses, etc. 393 
pages ..$5.00 © 
Garden Flowers in Color by Daniel J. Foley. A guide for the boone % 
and a reference for the advanced gardener, it contains accurately A | 
colored photographs of all the important garden annuals, perennials, — 
flowering trees and shrubs, vines and bulbs, together with identifying — ; 7 
descriptions and concise cultural directions. 350 photographs in full | 
color; 320 pages. ots 
Garden Bulbs in Color by McFarland, Hatton and Foley. A concise 
text describing each plant, evaluating its use for the average home 
garden, and giving the essential cultural information. Daffodils, tulips, | 
lilies, dahlias, gladioli, hyacinths and a multitude of small spring bulbs 
are included. 275 color plates; 292 pages........... ...$93.95 
Principles of Nursery Management by Willis P. Duruz. A guide to the | 
practice and study of nursery management. Seasonal operations have 
been stressed: preparation and planting in Spring, digging and grad- — 
ing in Autumn, storing and shipping in Winter. 136 pages...... $3.50 é 
