rm ° ™ Cc County yy Aoducts 
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Cana, 1072 WEST SIDE AVE. JERSEY CITY 6, NEW JERSEY 
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eC aN Telephone: HEnderson 5-6935 
January 10, 1952 
"LET'S TALK GRASS SEED" 
Gentlemen: 
With inventory time well behind you we trust that 1951 proved to be 
all that you expected it to be. 
Any operation involving long range seasonal planning will at times 
result in being overstocked as well as tie-up operational capital. 
These are the risks of doing business under our free enterprise 
system, and profits realized are business justifiable rewards. 
Let us talk about profits. 
In 1950 we were privileged to acquire 485 new accounts of which we 
lost but 15 the following year. During our operation in 1951 the 470 active 
accounts increased their sales of CULTIVATED GREEN PRIDE GRASS SEED at the 
average of over 120 per cent. Under our GUARANTEED SALES PLAN we re-pur- 
chased but 4 per cent of the total amount of seeds shipped by us. In other 
words, 96 per cent of our shipments resulted in profitable sales to every- 
body concerned. An enviable record indeed! 
Today we are enclosing for your inspection our attractively printed 
5 lb. cotton bag. Our GUARANTEED SALES PLAN and order blank for spring 
delivery of March 1, 1952 is attached. 
We are not trying to rush the season but Spring is but a few weeks 
away, and to serve you promptly we must have your valuable order now. 
Very truly yours, 
TQWN AND COUNTRY ——— 
HVHsyr H. V. deriv jon, 
Seed Merchants Since 1882 
