i 
REGISTERED TRADEMARK 
BRAND 
PLANTS-LARGER YIELOS... 
A BRAND OF CHEMICALLY DISINFECTED SEED WITH ADDED STIMULANT 
DESIGNED FOR INCREASED ROOT GROWTH 
THE GREATEST DEVELOPMENT IN FARM SEED HISTORY! 
ADVISES SOWING 
SEED 
falfa by treating with fungicides. 
Michigan states, ‘With Alfalfa seed 
prices high as they are this year, 
seed treatment is a wise practice.” 
These are but a few reports. Cer- 
tainly all stations favor treatment 
of corn and small grains. Most of 
the treatment used on them would 
kill small seeds. In our Gro-Coat 
Brand protection you get top pro- 
tection without such injury. They 
will carry at least two years with- 
out injury to seed. 
BROME 
oH eae se 
aa 
Unprotected GRO-COATED Bran 
92% More Plants 
ORCHARD GRASS 
ted GRO-COATED Brand 
Vajataonarb 70% More Plants 
TIMOTHY 
Unprotected GRO-COATED Brand 
2, times as Many Plants 
ALFALFA 
tected GRO-COATED Brand 
gs 56% More Plants 
BEWARE of IMITATIONS 
Since we pioneered Gro-Coated brand seed others 
are beginning to realize that a new era in seed prepa- 
ration is here. There will be imitators but only Berry 
and certain other seed houses are licensed to sell the 
genuine Gro-Coated Brand seed. It will pay you to 
insist upon getting the GENUINE GRO-COATED 
Brand. It is different from other ‘‘Seed Treatments.”’ 
This Gro-Coat protection is more than an ordinary 
chemical protection. A combination of fungicides 
are used. It is based on a private formula which we 
consider the most effective yet developed. It pro- 
vides almost perfect control of the seed rotting 
organisms. It does not injure the seed in any way. 
In fact our test shows that Gro-Coated Brand seed 
carried over two years will have higher germination 
than the same lot of seed carried over without that 
protection, 
In addition we incorporate a root growth stimu- 
lant into our treatment which is designed to increase 
root growth. A big healthy root system should help 
all plants. See picture of corn root development on 
page 7. 
OUR PRICES ARE ALL FOR 
GRO-COATED BRAND SEED 
This exclusive seed protectant is now very well 
proven. It has been grown on tens of thousands of 
farms in the nation. Reports that have come to us 
are 99% in praise of results they got. We feel that 
it would be a disservice to our customers if we did 
not sell this kind of seed and this kind only. 
It costs money to apply this protection. It means an 
extra handling, the material we use is expensive. There 
are many added costs. Naturally we add it to our price. 
Remember that, when you compare prices for even 
with Gro-Coat Brand protection our prices are often 
lower. Our direct-to-you policy made that possible. At 
most the extra cost of sowing Gro-Coat Brand seed will 
not exceed 15e to 25c per acre on most crops. You'll 
find this to be the wisest seed money you ever spent. 
It is not only the extra insurance you have on saving 
your investment in seed. More important is the crop 
you expect to get from that seed. That is why our cus- 
tomers say “I want nothing but Gro-Coated seed in 
the future.” 
You wouldn’t think of planting corn that had not 
been chemically protected. Now you can get this 
protection and more on all grass and clover seeds. 
These seeds cost you more per acre to sow than the 
cost of planting seed corn. Why take chances? 
Gro-Coated Far Ahead 
I got a wonderful stand of 
Alfalfa and Red Clover from 
Gro-Coated seed. My stand and 
growth is far ahead of my neigh- 
bors who used non-Gro-Coated 
seed. 
Frank Sullivan, Salem, Ind. 
Gro-Coated Clover Nicest Ever 
I had a much better stand of your Gro- 
Coated seed, yet used 10% less seed. I had 
the nicest stand of Clover I have ever had, 
and will buy only Gro-Coated seed from 
nov on. P. T. Helfrith, Bucyrus, Ohio. 
Sweet Clover Stand for First Time 
On one of our farms we have never been 
able to grow Sweet Clover. Last spring we 
sowed Gro-Coated seed and had a fine stand. 
We only sowed 6 Ibs. per acre. 
John J. Stricker, Charleston, Mo. 
Rie} Gro-Coated Alfalfa Best 
ye In April I planted 6 acres of 
~ Gro-Coated Alfalfa seed. I have 
already taken off 3 crops and the 
4th crop is about 10 inches high. 
It beats anything I ever saw. 
J. C. Rice, McCook, Nebr. 
Gro-Coated Alfalfa Thick and Fast 
The Gro-Coated Alfalfa is as thick as it 
could stick on the ground and grew very 
fast. I think Gro-Coating is wonderful and 
it sure pays to get it on your seeds. 
Carl Pelger, Beardstown, Ils. 
Will Use Gro-Coated Only 
I compared the results from Gro-Coated 
seed with non-Gro-Coated. The crop from 
Gro-Coated seed grew ranker and taller. I 
will use nothing else regardless of cost. 
Tom Huyck, Edmore, Mich. 
Gro-Coated Surpasses All 
The Gro-Coated seed I pur- 
chased last spring surpassed any- 
thing I have ever tried both in 
stand and growth. I sowed 
some this fall, and now have a 6 
green carpet all over the field. 
H. L. Van Sickles, Farmington, Mo. 
Gro-Coated Alfalfa Better 
I sowed Gro-Coated Alfalfa seed this 
spring and got an excellent stand. I consider 
it grew better than non-Gro-Coated seed. 
The Alfalfa is making a very thick growth. 
Wilbur Bell, Cedar Rapids, Iowa. 
Only Gro-Coated Seed From Now On 
I sowed Gro-Coated Alfalfa seed at a 
lighter rate than usual and have a very 
nice stand. From now on my orders will be 
for Gro-Coated seed. 
Frank J. Fischer, Wacoma, Minn. 
Gro-Coated Far Superior 
I sowed all kinds of Gro-Coated 
seeds last spring. Also sowed some 
non-Gro-Coated seed,_b ut vour 
Gro-Coated seed ‘was far superior, 
We got better stands, quicker 
growth_andheavier.follage. 
Mrs. A. E. Cerveny, Prairie Grove, Ark. 
