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ILLINOIS 
Ciucrarias 
Colorful Cinerarias offer a welcome spring change in your cus- 
tomer’s diet of the usual winter pot plants, and if the smaller 
leaved varieties like Cremer’s and Festival are used they'll take less 
bench space, cost less to grow. Finish some in 4’s as well as 5’s 
for those of your customers who want less expensive plants. 
Seed is usually sown from late July through September for win- 
ter and spring pot plants. Transplant the seedlings to 21-inch 
plant bands as soon as they can be handled. Before they become 
root-bound, shift into their final sized pot. While this method calls 
for a little care in preventing over-watering until they make new 
roots, we find it produces better results than handling them in 
small pots. 
@Festival. This new Cineraria is the result of years of in- 
tensive breeding in our own greenhouses to develop a 
small-leaved strain requiring a minimum of bench space. 
Plants are bushy and compact with even heads of medium 
sized, mostly white-eyed flowers in a brilliant color range. 
Y tr. pkt., $1.75; tr. pkt., $3.00; 164 oz., $4.50; 140 oz., 
$7.50; 146 0z., $13.00. 
@ Siter’s Rainbow Strain. 3500 seeds per 142 oz. Excellent market 
strain with immense heads of medium large, mostly white-eyed 
flowers. Tr. pkt., $2.00; 464 0z., $2.75; 142 0z., $5.00; 
146 0z., $9.00. 
@Cremer’s Prize Strain. (Our own reselected stock.) 6300 seeds 
per 4%» oz. Extra large heads of medium small flowers in widely 
varied color assortment; about half light eyed. Small foliage. 
Tr. pkt., $1.75; 464 0z., $2.50; 142 oz., $4.50; 146 oz., $8.25. 
@No. 1 Mixture. Consists of Cremer’s Prize Strain and Siter’s 
Rainbow Strain in equal proportions. Tr. pkt., $1.50; 4 oz., 
$2.50; 142 0z., $4.75. 
@No. 2 Mixture. Contains % Cremer’s Prize Strain and 14 each 
Siter’s Rainbow Strain and Multiflora Nana, Gold Center Strain. 
Tr. pkt., $1.50; 464 0z., $2.50; 142 0z., $4.75. 
@’Vivid’ Formula Mixture. A mixture of solid colors (without 
“eyes”) which we blend ourselves. Colors range from salmon 
and azure-blue to blood-red and dark blue. Habit is dwarf with 
well rounded heads and fairly small leaves. Blooms about a 
month later than other strains. Tr. pkt. (1000 seeds), $1.75; 
164 oz., $2.75. Also available in the following separate colors 
at the same price: White, Bright Red, Dark Red, Brick-Red 
(Matador), Light Blue, Mid-Blue, Dark Blue, Pink Shades and 
Salmon. 
@Dwarf Erfurt Mixture. Dense heads of medium sized flowers 
in a fine color balance, including copper, salmon, and maroon 
in addition to the usual Cineraria colors. Habit is compact and 
very uniform. Tr. pkt., $1.50; 464 0z., $2.50. 
® Multiflora Nana, Gold Center. 6300 seeds per 142 oz. Attractive 
medium small, solid-colored flowers with yellow anthers. Good 
shipper. Tr. pkt., $1.25; 464 0z., $2.25; Vo 0z., $4.00. 
@Berlin Market Mixed (White-Eyed or Weissensee Strain). 
3500 seeds per 44 oz. Large rounded heads of medium large 
flowers. Tr. pkt., $1.00; 464 0z., $2.00; 140 02., $3.75. 
@Grandiflora Dwarf Mixed. 3500 seeds per 142 oz. Large flow- 
ers in a wide assortment of rich colors with contrasting large 
white eyes. Extra dwarf and compact growth. Tr. pkt., $1.00; 
164 0z., $2.00; 142 0z., $3.75. 
Dwarf Giant Exhibition Mixture. Extra large (4 to 5 in.) 
flowers in a wide color range on fairly dwarf plants. For ex- 
hibition work only. Tr. pkt., $1.50; 144 0z., $2.75. 
Stellata Mixture (Star type). Small, free flowering strain. 24 
to 30 in. tall. Tr. pkt., $1.00; 145 oz., $2.50. 
WEST CHICAGO 
Hlorist Fornula Lawn Grass Mixtures 
We believe florists are the most critical seed buyers in the world. 
Whether you sell or grow, we know you want the very finest Lawn 
Grass Seed. That’s why we are offering these special mixtures 
blended by ourselves for the florist trade only. We use only heavy 
weight seed of grasses that produce a deep rooted, permanent turf 
of lasting beauty. Figure 1 lb. of seed to sow 200 sq. ft. 
NEW MERION MIX. This mixture contains 24% or more of the new, sensational Merion Blue Grass, which produces thicker, 
more luxuriant turf. As this slower-growing, spreading grass takes over, it can be mowed down to %4 inch. POSTPAID. 1 lb., 
$3.00; 10 lbs. or more @ $2.70 per Ib. 
SUNNY LOCATIONS SHADY LOCATIONS 
Pre-packaged in individual resale containers. POSTPAID. 3 
Ibs., $3.60; 5 Ibs., $5.75; 10 lbs., $11.25; 25 lbs., $27.50. 
State type, Sunny or Shady. 
Bulk Prices. F. O. B. WEST CHICAGO. In quantities of 30 to 
300 Ibs., 89¢ per lb. Over 300 lbs., write us. State type, Sunny 
or Shady. 
VILLAGE GREEN. An economy mixture that fills the need for 
a good quality, inexpensively priced lawn grass seed. 
Pre-packaged in individual resale containers. POSTPAID. 
3 Ibs., $2.55; 5 lbs., $4.00; 10 lbs., $7.75; 25 Ibs., $19.00. 
Bulk Prices. F. O. B. WEST CHICAGO. 30 to 300 lbs., 54¢ 
per lb. Over 300 lbs., write us. 
LAWN GRASS PRICES NET 
Why not take advantage of our liberal cash discount? See inside front cover. 9 
