TO OUR 
CUSTOMERS: 
This is our Spring 1953 seed catalog. We 
think it is the best catalog we’ve ever mailed you. 
The many years of painstaking effort by our own 
plant breeding staff as well as those the world 
over are represented in the many new and im- 
proved varieties we offer. 
Care and thought in the choice of varieties you 
order can easily mean the difference between just 
a mediocre return for your work and investment 
and a nice profit. Thruout this catalog we have 
tried to properly and honestly evaluate the many 
varieties we offer from YOUR standpoint. We try 
to describe each variety so you can tell from our 
descriptions whether or not the variety is the best 
for you to grow. 
Among the many new varieties offered, I would like to particularly commend to you the two new 
Petunias. 
COMANCHE ‘esnncissmor7, a new F* Hybrid—truly the successor to Fire Chief, and POPCORN 
(A Ball Exclusive!), the long awaited dwarf, compact strain of the popular Snowstorm. 
9 
For bedding plant Snap sales try our new “Hit Parade,” an outdoor strain of F’ Hybrid Snaps. F’’s 
are proving themselves definitely superior for outdoor bedding plant work. 
Yours for “the hest season yet!” 
KGL 
President 
peuother Ball Sewice— Pullicatious! 
GROWER TALKS BALL RED BOOK 
An up-to-the minute digest of what’s new and interesting NEWeEDINON! 
in the business of growing flowers. Includes a complete Enlarged and completely revised. Includes complete cul- 
tural information on all major cut flower and_ potted 
plant crops, including year ’round Mums. Cloth-bound— 
a fine reference book written in the “florists’ language” by 
Price: 90¢ for 1 year; 3 years for $2.50. members of our firm. $1.50. 
review of cultural problems of current interest each 
month. 
We will sell to anyone who grows or sells flowers for a living—to no others. This is not only in keeping with 
our aim to specialize and thereby to excel, but also we are not licensed to sell at retail. 
