EXBURY AZALEAS 
The late Lionel de Rothschild was one of the world’s great gardeners. He was 
a discerning plantsman and his collections of species and hybrids reflect a keen 
taste for plant material of genuine garden merit. When he commenced his work 
with deciduous Azaleas, Mr. Rothschild chose to begin with the best and con- 
sequently purchased the choicest varieties of the Knaphill strain from Mr. 
Anthony Waterer. After years of intensive hybridization and careful selection, 
Mr. Rothschild developed what is now called the Exbury strain of deciduous 
Azaleas. 
His years of patient labor have resulted in a group of Azaleas with a wide 
range from pure white, soft pastel shades to the fiery reds, oranges and deep 
yellows. The flowers are immeasurably superior to the mollis types and have 
broad petals giving them a square look and some of them measure 4 inches across 
each flower. They bloom a week or two later than the mollis types and the 
flowers are carried in trusses. In the fall after the first touch of frost, the foliage 
becomes brilliant with shades of yellow and red. Exbury Azaleas are hardy and 
have been known to withstand below zero temperatures. 
CULTURE: When you receive the plants, dip the root ball in a tub of water 
until all air bubbles have ceased then plant them in a loose well drained soil 
to which has been added liberal amounts of moist peat moss. Soak the soil 
thoroughly after planting, taking care to have the top of the root ball no more 
than one inch beneath the surface. A surface mulch of some loose humusy 
material such as dried leaves or coarse peat moss will be beneficial. Water the 
plants freely during the summer months and be sure to remove the old 
flower trusses before they go to seed. While they may be grown in full sun, 
the flowers will last longer if the plants are given the benefit of some light 
overhead shade. 
GUARANTEES PLEASE NOTE THAT BACH PLANT IS TAGGED WITH 
AN EXBURY LABEL SIGNED BY EDMUND DE ROTHSCHILD AS 
PROOF OF ITS ORIGIN. 
TIME OF SHIPMENT: Exbury Azaleas will be shipped in February, March and 
April, 1954, and fall, 1954. 
This Label is your guarantee 
esuure Rothschild 
EXBURY AZALEAS 
The Azaleas arrived in perfect condition being well packed for this long distance with plenty 
of moisture in the roots.... They are a beautiful bunch of plants. 
W.N. Betts, FLORIDA 
The new Exbury Azaleas arrived in perfect condition with beautiful root systems and tender 
green foliage buds. 
Fred Sailor Harvey, OHIO 
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