ee 
MOJAVE 
For Beauty and Utility 
Plant “Roeding’s Quality” 
First, a few words of explanation. ‘Roading’s Quality” is the 
hallmark of a family that has engaged in the nursery business 
in California for three generations, and is now entering upon 
the fourth. It is the name given to Roeding-grown Roses, Fruit 
Trees, Flowering Trees, Shade Trees and Shrubs that meet 
strict pre-determined quality standards. Thus, when you invest 
in Roeding’s Quality, you buy direct from the grower, and you 
buy horticultural merchandise grown to the highest standards, 
which will provide you with richly satisfying dividends. 
These dividends, according to your choice, may be primarily 
of beauty or of utility, but in many cases you will receive both. 
Consider fruit trees—particularly the many varieties suitable 
for “home orchards.” Perhaps your main interest at the start 
is in the fruit. So you plant one tree or several. Before long 
you discover two important “extra dividends’’ — beautiful 
blossoms in spring and grateful shade on hot summer 
afternoons. 
The rose border of floribundas is another rewarding idea. The 
roses themselves, and above all the outstanding All America 
Rose Selections, illustrated on the cover and in these pages, 
are so srikingly beautiful that doubtless they commanded your 
interest before you thought of adapting them for use as a low 
screen or border. Then, merely by planting roses in a row, you 
were able to replace a low wall or eliminate a fence with a 
beautiful ‘in line” rose garden. 
There are many other possibilities, from modest berry plants 
to majestic nut trees, including the deservedly-popular dwarf 
citrus trees, espaliered apples, and other novelties. Observa- 
tion of what others are doing successfully will suggest many 
additional arrangements combining beauty and utility. 
In short, trees and plants yield their owners a bounteous return 
in satisfaction through the years. They repay manyfold their 
moderate cost and the small amount of care they require. As 
growers and sellers, we invite your orders in the confidence 
that you will receive the maximum of utility and beauty from 
“Roeding's Quality.” 
PRESIDENT 
— 
nae 
ae 
CAPISTRANO 
COPYRIGHT 1953 BY GEORGE C, ROEDING, JR. 
COPYRIGHT RESERVED. 
PRINTED IN U.S.A. 
