PREMIER 
“Best and Most Popular Berry’ 
Ever since its introduction more than thirty years ago, Premier has 
been ''Mr. Strawberry’. On the real basis of year in and year out pro- 
duction of good quality, attractive fruit, and total yield of marketable 
berries Premier stood alone in the northern part of the country until 
the advent of Robinson. 
On the huge Benton Harbor berry market we saw thou- 
sands of crates sell—but there were only two varieties, Premier 
and Robinson. In the berry fields where berries were being 
prepared for the processors, Premier was being used in at 
least three out of four cases. 
The Premier plants are large, deep and heavily rooted. This variety 
is not a prolitic plant maker, but the good grower has little trouble in 
getting a good row. The plant population may be better in fact than 
for many varieties whose plants may get too thick for best fruiting. 
The foliage is light green, leaves definitely cupped, practically free from 
foliage diseases, and close to the ground to give added protection to 
the fruit. 
The fruit is large, bright red, getting darker when full 
ripe. It ripens uniformly, and a bright green cap adds to the 
attractive appearance in the baskets, helping to sell them at 
the higher price which the quality of the fruit merits. 
The primary berries are liable to be cock's-comb in shape, with the 
later ones longer and more conical. They are firm in texture, too, keep 
well on the vines, and hold pretty well after being picked, which feature 
adapts them to reasonable handling and hauling. 
No berry is frost proof, but Premier is often spoken of as 
such because several fruiting stems appearing in sequence on 
each plant practically insure a sizable crop in case of out-of- 
season frost at any time. 
Premier is quite acceptable for table use, therefore for your garden, 
and for the commercial grower we recommend it without reservation. 
“It is the standard of comparison for all other kinds. It is highly sig- 
nificant that Premier is one of the parents of practically all of the good 
new kinds, such as Catskill, Fairfax, Robinson, Dorsett, Blakemore. 
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