On all orders accompanied by cash in full, post marked before February 1 
are subject to 10% discount on all items except special offers and those 
marked ‘‘No Discount.”’ 
OUR GUARANTEE TO YOU 
(1) — Emlong's guarantee everything to reach you in finest growing condition. 
lf found to be otherwise, make damage claim within 3 days after receipt of 
stock and we will replace damaged items free. 
‘ys 
(2) — Emlong's guarantee all stock to grow and live. If anything fails, report 
such loss to us within 60 days, or not later than July Ist. We replace during 
the next planting season. Half price replacements from July 1 to September 1. 
The nursery is not responsible for losses caused by unfavorable weather or im- 
Proper planting care. 
(3) — Emlong'’s guarantee everything to be true to name. If found to be 
otherwise, we will replace free upon due proof of untrueness. 
ca ao gg 5) 
WE PAY POSTAGE ON MOST ITEMS 
Please note that Flowering Shrubs, Perennials, Roses, Bulbs and other 
items in this 1953 catalog are delivered to you postpaid, at a saving to 
you. However, some fruit and shade trees are too large to go by parcel 
post. They are shipped by express, you pay the express charges. 
In some orders, there are trees which must go by express and also 
some stock which would go by parcel post. In order to avoid making 
two separate shipments, we send the entire order by express. For this 
privilege, we include extra stock which has a greater value than the 
additional express charges amount to. When choosing this additional 
stock, we will choose that stock which fits in with your order. 
References: We refer you to the Farmers & Merchants National 
Bank, Benton Harbor, Michigan; Postmaster and Express Agent at 
Stevensville, Michigan; Merchonts Credit Bureau, Benton Harbor, Mich., 
and Dun and Bradstreet. 
Apple, Apricot Trees 
Asparagus, Chives, Sage, 
Horseradish Nut Trees 
Baby Evergreens, Shrubs, Peach, Nectarine Trees 
Trees 25 Pear Trees 
Begonias Peonies 
Blackberry Plants 
Blueberry Plants 
Boysenberry Plants 
Cannas, Iris, Hemerocallis 
Cherry Trees 
Dahlias 
Dwarf Fruit Trees 
Evergreens 
Flowering Trees.22, 23, 44, 
Gladiolus 
Grape Plants 
Hedges, Windbreaks ... 
House Plants 
Novelty Fruits 
Plum, Quince Trees 
Raspberry Plants 
Roses BO M3V ozs oo, 24, 05,504 
Rhubarb 
Shade Trees....26, 27, 58, 59, 62, 63 
Shrubs 22) 23,40; 41°42, 43) 
44, 53, 64 
Spray Materials, Tools....4, 5, 9, 17, 
Strawberry Plants 
Vines and Ground Covers...37, 44, 48 
“We're the Folks Who Help 
Emlong’s Give You Quality Stock” 
I’m JIM McCLURE 
and I have been at Emlong’s for 
many years. While I have done 
almost everything there is to do 
around a nursery, I became inter- 
ested in plant and tree propagation 
at an early date. That soon became 
my job. The Boss says I’m good at it. 
That must be so, because I have 
visited a lot of other nurseries and 
nowhere have I seen trees, plants 
and bushes as well grown as ours 
are. That’s why we call them our 
“personalized nursery stock’’. I give 
every block of growing stock my 
personal attention to see that maximum quality and growth are 
maintained. The Boss likes this “personalized” supervision. He 
says, “it gives our customers confidence and keeps them com- 
pletely happy whenever they buy our nursery stock.” 
I’m FRED STRANG 
and I started to work at Emlong’s 
26 years ago. At the very begin- 
ning, I became interested in the 
problems of the commercial fruit 
grower, and set about finding ways 
and means to help him. Through 
years of practical experience as 
packing house superintendent, prop- 
agator and now sales manager, I 
have gathered a wealth of informa- 
tion on the care and growing of 
fruit trees, roses, shrubs and all 
nursery stock. Part of this informa- 
tion I have published in Emlong’s 
Planting Guide, which you may obtain free by writing to me. You 
are cordially invited to visit our main office, or write to me about 
any of your horticultural problems. I will be happy to advise and 
assist you in every way possible. 
I’m FRANK FRYER 
and I’ve been with Emlong’s for 39 
years. Guess we sorta grew up to- 
gether. I've worked at most of the 
jobs around here over the years 
and have had a part in every phase 
of Emlong’s steady growth. For a 
long time now, I have been super- 
intendent of the packing house and 
our big storage cellar. It’s my job 
to see that the nursery stock which 
the boys so expertly grow, is prop- 
erly packed for shipping so that it 
will reach you in the very best 
growing condition. Sometimes that is 
quite a job, when several thousand orders are coming in here 
every day. But we've got a good, conscientious crew and by 
working overtime a lot during the shipping season, we do manage 
to get all your orders out so they will reach you at just the right 
time for planting. 
