THE FRIGHT BEFORE CHRISTMAS! 
As the sky darkens earlier each evening, sunlight giving way to the ever-festive 
show of auto, street and shop lights, and on occasional days the air hints of winter, sud- 
denly there comes over the beholder in rapid succession the elating thought of the ap- 
proaching holiday season, and then the stunning thought of the gift list yet blank. This 
year, let the stunning blow glance off, for Evans and Reeves, in inaugurating a holiday 
shopping service, is prepared to make this pre-yuletide the pleasantest in your memory. 
COULD THIS BE AN EXCERPT FROM YOUR GIFT LIST? 
Cluistmas Gifts 
HARRISONS—no more playing cards; last year the display un- 
der their tree the day AFTER Christmas looked like a Nevada 
casino stockpile! Evans and Reeves has giant-growing OUTDOOR 
Philodendrons, gifts which live to be talked about and exclaimed 
over year after year. 
AUNT SALLY—clothing? no! she buys what she wants, and 
doesn’t want what she doesn’t buy! But a handsome plant whose 
progress she can watch and encourage and TALK about should 
hit the spot! A Camellia for the garden or a fantastic-flowered 
(long-lasting too!) Bromeliad, Aechmea fasciata, for the house. 
GRANDPA JONES—since he’s retired it’s hard to keep him 
pleasantly busy. How about some designed-for-use gardening 
tools to encourage heaithy and rewarding activity? 
CAMPBELLS—the last word in modern homes. A living “mobile” 
perhaps, in the form of a hanging basket of Laelia orchids for 
their lanai, gently moving sprays of glistening lavender orchids. 
A wonderful combination house and yuletide gift! 
MILLERS—another plant for their long-established garden? 
We-e-Il, how about a Staghorn Fern (more Staghorn than Fern!) 
to grow large and luxuriant on one of the Sycamores? . . 
Our salesmen, Santa's helpers all, will take your list of names, price limitations, speci- 
fications as to indoors, outdoors, tropical, seasonal, etc. and help you select, or select 
for you if other business prevents your presence, supervise the exquisite gift-wrapping, 
courteous delivery and, should your handwriting be strictly hen-scratches, provide suit- 
able greetings inscribed in the style of Spencer. And, to top it off, if your holiday pur- 
chases exceed $50, Evans and Reeves will send you, or the person you designate, a $10 
Cymbidium orchid at no extra charge! 
So, avoid the crush, let us do your Christmas shopping for you early! 
greg gs 
