More and Better Chrysanthemums 
Now is the time to change the old theory that Chrysanthemums are merely a catch crop. According 
to the 1949 United States census report this cut flower crop is valued at $17,692,647, rating third, 
with only the rose and carnation out-distancing it. Due to year around production this value has been 
greatly increased the past three years and very likely exceeds that of the carnation. 
The chrysanthemum is one of the best keeping flowers we have, often lasting three weeks under aver- 
age home conditions. This flower has so many varieties in various forms, such as singles, anemones, 
buttons, intermediate and large pompons, incurved and reflexed standards, Fugi and spider mums, 
etc. This versatility does not stop with this but continues into the pot plant field. Chrysanthemum potted 
plants like the cut flowers are now available the year around. 
Year around flowering requires proper planning which is the result of many years of commercial 
experience with many varieties and growing areas. One grower stated that he learned how to plan his 
greenhouse crops when he ventured into year around chrysanthemum production. 
Your Koprepresentatives have the scientific as well as the commercial experience to give 
you the service you wish in planning your requirements. They are all well versed in the culture of the 
chrysanthemum. 
It is a ANOP service to make available the latest cultural information on this crop. 
Our interest in you and your crops by no means ends with the sale, as we are more than anxious to 
have the materials we sell, grow and prove profitable. 
jloeckner 
15 EAST 26th ST.. NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
MUM MANUAL CONTENTS 
GENERAL INDEX 
Anemone Varieties Pompon Varieties 
Garden Varieties Pot Plant Culture 
Chrysanthemum Flowering Schedule ParePlantaVarietine 
Contents Price Table 
Cultural Pointers Shading Information 
Insects and Their Control g 
Large Flowering Varieties Single Varieties 
New Introductions Spider Varieties 
Pests and Their Control Varietal Index 
TERMS OF SALE 
Fifty rooted cuttings of each variety is the minimum that can be supplied. 
More than 50 of a variety must be in multiples of 50. 
Any changes or cancellations of chrysanthemum orders must be received at least 
30 days before shipping date. 
Every effort is being made to deliver stock which is free from pests, but purchases must be made 
with the understanding that we assume no responsibility for losses which may result from same. 
ALL PRICES SUBJECT TO CHANGE WITHOUT NOTICE. 
Fred C. Gloeckner & Co. Inc. give no warranty express or implied, as to the productiveness of any seeds, bulbs or plants it sells, and 
will not be in any way responsible for the crop. Our liability, in all instances, is limited to the purchase price. 
