evap Floute, Ghows (tions and Gardenshey Gacryutore 
Twenty eight years of greeting our gardening friends with another F.S.B. 
(Flower Show broadside) is quite a stretch of time and of course we hope that in 
that period we have helped a few hundred thousand gardeners, from the smallest 
amateur to the largest and nationally known professionals to grow more and better 
plants of every description. If production and sales records prove anything, we have 
done just that. 
We have said, time and again that this F.S.B. is the most distinctive and original 
publication in the entire horticultural field and just as simple proof of that, read the 
opposite page and then if you care to ever continue the subject tell us where and in 
what other so-called catalog you have ever read such a digest for your guidance. 
Frankly I doubt that you can although this isn’t said as a challenge. 
My greeting to you this year will omit “shop” talk and get down to something 
I’m worried about and you will be too, if you'll just think about it. 
Personally, I think many products are so over-advertised as to be downright 
silly. Others are obviously unmitigated lies. 
I have been in the business of making and marketing garden and farm products 
for 46 years and just because the buyers of these products are so almost fanatically 
inclined to swallow “hook, line and sinker,” all the claims made for their pet hobby 
and pleasure, a new “crop” of producers and manufacturers have sprung up in the 
last ten years with their propaganda by press, radio and TV as to make the word 
MISREPRESENTATION—angelic by comparison. 
On the humorous side—I just returned from the Army-Navy game in Philadel- 
phia. The souvenir program hawkers were working hard for their sales at $1.00 per 
copy, so one guy with a circus “Barker” voice was yelling—“Get your program, the 
only program with chlorophyll in it.” Well for fun that’s O.K. 
But fun ceases when it comes to misleading anyone about anything under the 
guise of being a legitimate merchant or just a plain everyday human. This has been 
a “touchy” subject with me for years and these offending advertisers with their of- 
fices “in their hats” are getting more flagrant with every Sunday (Garden Section) 
Newspaper. 
I saw an editorial on this matter in the Cleveland Plain Dealer of November 
9th, 1952, by their Garden editor. Write and see if you can get a copy—it’s good. 
Then let’s get together to stop these “insults” to the Gardeners of America who are 
recognized as being on a higher plane of sound intelligence, in every community. 
Yours very truly, 
GOULARD & OLENA, INC. 
President 
INDEX 
A Page 
Abe Bak Gan SUD POlbie wenvectasee 26 
IAG EF OOGtae-cesysseosevesceses 8 
Aluminum Sulphate ........ 11 
Anti-Beetle Grub Formula 10 
Anti-DOg Spray, c-cc--:<.ss00a0- 17 
B 
Basket Handle ..............-- 26 
Blood and Bone .............+. 7 
Blood, Ground Dried........ 17 
Bone Meal, Raw ...........- 11 
Bone Meal (steamed)...... 10 
BOERS) eecuerstscsvtscncseseanes omens 17 
Bul bekoodpenccreses tee 8 
Cc 
“College Course” ............ 3 
Gomipostert:cie-.ceesosnetevatiae i! 
Cottonseed Meal .............. 10 
Crabgrass Killer .............. 15 
D 
Dahlia-“Glad” Bulb Food 8 
Debbietamt: jiccsteraseseoeeeess 18 
Dormant Miscible Oil...... 13 
Dream. Label 2ii..5.scccsssseves 20 
Dusting Sulphur .............. 14 
E 
Etchant (Dream Label).... 20 
Evergreen, Tree Food........ 9 
F 
RencewROds secesuecccceseotecess 20 
Fertilizetsisccccccssseees2s5 4 to 12 
G 
Gift: Offers’ ci...cccsssss0 22-23-28 
(GO: Gra accesceteretevsvessaeczs 15 
GO-Nex/5% DDT.......... 18 
GO-Nex/25% DDT ....... 14 
Goulard’s Formula .......... 6 
GO-WEED TURF Food.. 7 
H 
Household Products..18 and 26 
Fly gamicyeseets Weesiesnsnecnatese 6 
L 
Watwit) S¢@dancesrcssccasseetteesees 25 
Lime Sulphur Sol ............ 14 
Liquid Fertilizer =: 2:......- 12 
M 
Moth Deodorant Compacts 18 
Moth Deodorant Crystals.. 18 
Moth Deodorant Nuggets 18 
Muriate of Potash.............. 11 
N Page 
Nicotine Sulphate ............ 14 
Nitrate of Soda ......:........- 11 
oO 
Order Blanks .......... 
P 
Plant Dust-Spray 
Planting Roses .... 
P.D.B. for Borers .... j 
Pet Supply, .c.-v-cccsosc-assensen 
Planting Instructions ........ 19 
Plant Props 
Plant Spray 
LAS PATARS) cfs cenaeneer Ecos eeonOoKe 
Pruning Instructions ........ 19 
R 
Rabbit Repellent .............. 17 
Rhodo-Azalea Food ......... 8 
Riid-©-S pote seccess-scsasssecseese 18 
Riose USE) wescosecescoeneeemneees 12 
Rs sFOOd wicsssecectyesteassessee 4 
Ss 
Septo Dry Chemical......... 26 
Sheep-Guano Manure ...... 11 
Shipping Costs: ©.....:-.......- 22 
Soil -Enriche st) iesce-ee--san i 
Soluble Plant Food .......... 12 
Spraying- 
Dusting ...... 12 to 14 and 27 
Stake (Jumbo-Wood) ..... 14 
Sulphate of Ammonia...... 11 
Superphosphate 20%....... 11 
PPORMUCine: cic.ceccaseevvassasterece 
Tobacco Powder . 
Tomato Dust .......... ss 
Tomato. Food) s...-s-s-<0see: 
omato RO) cece sseceesceenes 
Tree and Shrub Food........ 9 
Trellis: A.,aes awe ee ee 24 
Vv 
Vegetable Dust-Spray ...... Me) 
Ww 
Weed. Kaller s2ceicscccocess 16 
Wettable Sulphur ............ 14 
WaicketsMite see roscoe 20 
WUND-O-BEST ............... 12 
IMPORTANT AND GENUINE 
Our F.S.B.’s always carry a GIFT OFFER. We consider it 
as a present to you without an extra charge. The nature 
of this Gift, Present, or whatever interpretation is applied 
to it, is explained on pages 22-23 and 28. 
