WHY—THIS AND EVERY ANNUAL 
F.S.B. IS AN ABBREVIATED 
“COLLEGE SHORT COURSE” IN GARDENING 
Not just another pretty looking Spring Seed Catalog “molded” in 
text, pictures, prices, etc. 
Plant Food expenditures each year now probably pass the billion 
dollar figure so why not get the buying fundamentals on gardening’s 
ranking expense? 
All Gardeners would definitely like to know, when buying a pound or a ton 
of Fertilizer. (1) How is it made and what’s in it? (2) Is it a CHEMICAL 
“Push ’em up and die’’ mixture at a low price? (3) How much sand or filler 
is in it? (4) How much ORGANIC ingredients and the nature of those organics 
—is it from leather and hair or blood and meat? 
There’s nothing hard about getting this information and right here we 
invite you to write to us, when in doubt, because we would rather have you an 
informed buyer, getting better results yearly from the use of Plant Food, In- 
secticides, Fungicides, etc. than just necessarily and selfishly a buyer of G&O 
Peet: If you know or want to know G&O you'll recognize that statement 
as fact. 
ILLUSTRATION—let’s take an easy and popular formula or mixture known 
to ALL gardeners, as an example. You see it in practically any Seed, Hard- 
ware or Department Store during the season, under many brand names includ- 
ing ours. It’s referred to as a 5-10-5 mixture (5% Nitrogen, 10% Phosphorus 
and 5% Potash in 100 Ibs.) 
All manufacturers aim to make and sell such a guaranteed analysis at the 
lowest price and one practical way to do this would be to mix 500 lbs. of Sul- 
phate of Ammonia, 1000 lbs. of Superphosphate and 170 Ibs. of Muriate of 
Potash. 
All three materials would add up to 1670 Ibs. and require 380 Ibs. of sand 
or some other worthless filler costing about $5.00 per ton or for less than 85c 
for the filler part a full ton of 2000 Ibs. is produced. 
The cost of this full ton would be less than $40.00 or a 100 Ib. bag for 
$2.00 whereas the selling price to the average uninformed gardener ranges from 
$4.50 to $7.00 per 100 Ibs. 
True the analysis is 5-10-5. It has been registered in the state as such and 
consequently meets the law BUT how about you, your plants, lawn and gardens 
and above all your HOPES when you bought that Plant Food? 
NOW FOR THE BIG DIFFERENCE! 
Let’s stick to and finish the comparison on this same 5-10-5 analysis by 
selecting the kind of ‘‘RAWS” that do a growing job (and when you get through 
with this one page reading, normally requiring 10 pages, and if still puzzled, 
turn to page 6 and check the arithmetic of GOULARD’S FORMULA, for further 
help.) 
We have been compelled in this brief space to discuss one and maybe the 
most popular formula but when you understand this one the other 200 or 300 
different analysis brands figure out the same way, viz. 10-6-4, 6-10-4, 4-10-4, 
9-7-4, etc. Fix this definitely in your mind about all Fertilizer mixtures. Your 
growing results depend on the KIND of ingredients in the mixture and when a 
mixture is advertised with claims of super-spectacular results on EVERYTHING 
(a cure-all panacea) LET IT ALONE. All plant life is no more the same than 
all human or animal life. Available In 
(Weather Permitting) 
(1) 100 Ibs. Nitrate of Soda ............-..+.-+-. 5-30 days 
(2) 100 Ibs. Sulphate of Ammonia .............. 10-60 days 
(8) 200 Ibs. Ground Dried Blood .............. 20-100 days 
(4) *300 lbs. Ground Dried Fish Scrap .......... 30-150 days 
(5) *200 Ibs. Prime Cottonseed Meal ............ 40-300 days 
930 Ibs. Superphosphate 
170 lbs. Muriate of Potash 
2000 Ibs. 
* Also supplies phosphorus. 
Just the consumer’s cost of the raw materials for this 5-10-5 would be in 
excess of $100.00 per ton or $5.00 per 100 Ibs. 
BUT note the facts (and if you don’t your Lawn, Garden, Plants and Roses 
will). (A) There is no sand or makeweight in this balanced mixture and the 
branding on the package says, NO-FILLER (compared to nearly 17% weight 
loss in the first formula above) and (B) each raw material becomes available as 
the season progresses and raw materials No.’s 3-4 and 5 even show results nearly 
two years after application because 70% of the Nitrogen (by many times the 
most expensive element in any fertilizer) is in the form of the best and most 
economical range of organics available. 
We have little interest in the production of ‘‘run of pile’ Fertilizers or in 
the industry itself, as such. 
Our business, begun nearly 30 years ago and with nearly 20 years experi- 
ence before that, started a movement to minimize (someday we hope it’s entirely 
eliminated) this business of hauling maybe a half a carload of sand, as filler, all 
around the country and selling it as a full carload of fertilizer at destination, 
and at the same price for the sand as for the real stuff. Maybe it’s legal and all 
that, but for us—‘‘We’re agin’ it.” 
And when you study our labels or package branding you'll know we are 
genuinely against it for your protection as well as our general contentment. 
Just as a test of our sincerity in this whole movement, walk into your 
dealer’s store and ask to see a package of G&O ROSE FOOD. Note the prominent 
NO-FILLER statement, then the list of raw ingredients. 
NO—You certainly have not seen such a branding anywhere in this coun- 
try. As fo results, we could fill this entire catalog with voluntary testimonials 
from Rose Growers, and G&O ROSE FOOD probably outsells 3 to 1, all other 
makes of food for Roses. All this must surely prove—THERE IS A DIFFER- 
ENCE. 
GOULARD & OLENA, Inc. 
‘Pioneers of Custom Made Organic Plant Food 
. SKILL MAN,’ Somerset County NEW JERSEY 
Phones: Hopewell (N. J.) 215 and 194 
