tere © Qonldcuch| LAWN SEED 
Skillman =» SUN 
Percentage Purity 
Poundage Equivalent Seed Variety Test 
45 Ib. 42.75% Kentucky Blue Grass 95 /80 
15 lb. 14.25% Red Top 95/90 
10 lb. 9.80% Highland Bentgrass 98/90 
10 Ib. 9.80% Chewing Fescue 98/90 
5 4.90% Wild White Clover 98/90 
14.70% Perennial Rye 98/90 
-95% Crop Seed 
40% Weed Seed 
2.45% Inert 
(Well over 2,550,000 seeds per lb.) 
100 Ibs. 100.00% 
*Wild White Dwarf growing Clover tends (because 
of its creeping ability) to form a knitted root system 
in restraint of Crabgrass. Most desirable, the WILD 
is entirely different than ordinary WHITE Dutch 
Clover and several times more costly. A little goes 
a long way—really wonderful. 
Skillman = SHADE 
Percentage Purity 
Poundage Equivalent Seed Variety Test 
Ibs. 28.50% Kentucky Blue Grass 95/90 
lbs. 9.80% Highland Bentgrass 98/90 
lbs. 19.00% Creeping Red Fescue 95/90 
Ibs. 18.00% Rough Bluegrass 
(POA Trivialis) 90/90 
Ibs. 19.00% Red Top 95 /90 
1.50% Crop Seed 
40% Weed Seed 
3.80% Inert 
(Well over 2,200,000 seeds per lb.) 
100 Ibs. 100.00% 
What better shade resistant grasses 
—and in proper balance? 
IF IT'S THE BEST LAWN WANTED THEN, 
AT LEAST, YOU SHOULD READ THIS. 
Can you recall what we said in our last year’s F.S.B.? 
It was to the effect that UNLESS we could market the very 
FINEST and PUREST TEST of formulas, REGARDLESS OF 
PRICE—WE WANTED NO PART OF THE LAWN SEED 
BUSINESS. 
We OPENLY printed our formulas and herewith PRINT 
THEM AGAIN. There is no need for ten (10) different for- 
mulas at 10 different prices and all supposed to fill the SAME 
need—to get a GOOD lawn or to get “Just a lawn.” There’s 
a big difference. 
To us the Lawn Seed business has always seemed to be a 
“loose” kind of business or one that closely bordered on the 
“fake” simply because PRICE predominated as to whether the 
seed was the best, only fair and then awfully poor—‘“you’se 
pays your money and takes you’se choice.” 
Regardless of price its been a case of a picture of a marvelous 
lawn either with seed at $1.75 per lb. or 60c per lb. Getting 
“fouled up” when buying grass seed is putting it mildly and 
that’s been a great pity because the greatest outdoor expense 
(5 to 1) around a house, year after year is in the creation of 
a choice lawn. When you look at a house with a plot of ground 
around it the FIRST THING SEEN 
—IS THE LAWN. 
You can’t get THE BEST lawn 
unless THE BEST SEED MONEY 
CAN BUY—is used. That's not al- 
ways true of other seeds and plants 
BUT IT IS TRUE of GRASS SEED 
in relation to a permanent beautiful 
lawn. 
Over 40 years experience in pro- 
duciag and selling garden supplies 
dictated a grass seed policy that we 
adopted and will not violate if we 
never sell a pound of seed. 
(1) We consulted the experts and 
decided on the HIGHEST TEST SEED FORMULAS possible 
to mix. ' 
(2) We selected a well recognized grower, cleaner and 
mixer of seeds (and probably 97% of all seed merchants have 
to rely on those relatively few sources of supply, located mainly 
in the North and West) and then regularly check their produc- 
tion. 
(3) Be the only seller, if necessary to PUBLISH the for- 
mulas so that YOU, the buyer, can compare such formulas 
with competitive branded lawn seed. 
Honestly—HAVE YOU EVER seen published formulas (re- 
gardless of analysis) like these by anyone in the ancient busi- 
ness of selling seeds, through beautifully colored catalogs? 
Frankly we haven't. 
We want YOU posted on the highest grade SUN and 
SHADE formulas and not AFTER you buy but BEFORE you 
buy so you can be qualified to buy RIGHT. 
Study variety percentages, purity, germination, number of 
seeds in a pound, weed seed present and the inert content. 
Just a glance te the left and 
you have all that information 
from us BEFORE YOU SPEND 
A CENT. 
Our trade did this last year and got 
THE BEST LAWNS they ever had and 
voluntarily said so. By comparison 
they mentioned Nationally known 
brands that are well known to you. 
We don’t expect you to rush in 
and buy ALL of your lawn seed from 
us but to get a lesson in QUALITY. 
Sow a section of your lawn with G&O 
as a check against some other brands 
having a 40% advertising sales cost 
that cannot be substituted for good 
seed and still pay the advertising (if 
the prices are nearly comparable) and 
judge for yourself. 
After all that’s the answer to every 
test, for anything. 
SAME PRICES ON EITHER—SUN or SHADE 
Wb pK ore @ $1.49 ea. 
3—l Ib. pkgs.....@ $1.44 Ib. ($4.32 total) 
3—5 Ib. pkgs......... @ $5.69 ea. ($17.07 total) 
5 Ib. pkg.....@ $5.98 ea. 
7—5 Ib. pkgs......... @ $5.49 ea. ($38.43 total) 
ABSURD—THESE (6:0) GIFT OFFERS ON PAGES 23 & 28 REFUTE THAT. 25 
