HARROLD’S PANSY GARDENS 
GRANTS PASS, OREGON 
ADVERTISING and SALES HELPS FOR YOU 
It is much easier to sell a well known, nation- 
ally advertised line of merchandise than one that 
is not known. This definitely holds true with horti- 
cultural products for varieties and novelties orig- 
inated by nationally known specialists are more 
readily recognized by the gardening public when 
you offer them. They know their value both by 
experience and recognition of the name, a sales 
factor that with Harrold’s Pedigreed Specialties 
you can take full advantage of. 
NATIONAL ADVERTISING 
FOR 25 YEARS 
The specialties composing the Harrold’s Pedi- 
greed Strain group have had extensive advertising 
on a NATIONAL and international scale for more 
than 25 years. This program has included both 
retail and trade media; Trade Journals, National 
Magazines, Metropolitan Newspapers, Radio and a 
most extensive Direct Mail program. This sort of 
acquaintance on the part of your prospective cus- 
tomers coupled with the highest quality standards 
is a plus value to you in selecting material to grow. 
It’s money in the bank. 
DIRECT MAIL ADVERTISING 
Our work in this field has been most extensive 
since 1930 - probably on a greater scale than that 
of any other specialist in this field. Having our 
own modern printing department we have had 
almost unlimited facilities to acquaint both the pro- 
fessional tradesman and the most interested of the 
home gardeners with our specialties. With profes- 
gional tradesmen we have maintained contact from 
38 to as many as 8 times a year and with nearly 
10,000 of you. 
In the retail gardening fraternity, one of your 
most fertile fields of publicity, we have constantly 
maintained a program using from 100,000 to 
200,000 mailing pieces annually. We are constantly 
in touch with nearly 50,000 amateur gardeners. 
We doubt that any other Pansy specialist has ever 
approached such coverage in this field. 
TRADE JOURNAL ADVERTISING 
In this field, although not used as spectacular 
as retail national journals and direct mail our 
name has been kept constantly before the profes- 
sional trade through constant use. One weekly 
trade journal has not appeared for a single issue 
in the past 25 years without our name appearing 
in its pages. At times display ads of large size are 
used. If your customers are other tradesmen this 
large acquaintance is of value to you. 
NATIONAL CONSUMER ADVERTISING 
During the past several years literally millions 
of copies of Harrold’s ads have appeared in such 
well known journals as Flower Grower, Popular 
Gardening, Horticulture, Organic Gardening and 
others. During the past 5 years the average 
monthly coverage of such media has not fallen 
often below a half million copies a month and this 
program is a year round (12 month) program with 
us; not just for a month or two in spring or 
summer. This program has and will continue to 
condition thousands of potential customers in this 
field who are good prospects for you to supply 
Harrold’s Pedigreed Originations to. 
OUR SALES POLICY 
For Pansies and Violas it has been our inten- 
tion and policy to build and maintain the most 
varied and highest quality line of these in America. 
A comparison of our listings herein will, we believe, 
fully establish this fact. 
Along with this policy of having the finest and 
most extensive line of this stock we have done 
more than any other specialist to build and main- 
tain a pricing structure that was profitable at all 
levels for our professional grower customers. We 
believe in and have maintained a complete separa- 
tion of retail and wholesale price structures. Whole- 
sale prices are not made available to anyone willing 
to buy but only to those who grow for a livelyhood. 
We do, however, offer much help to this profes- 
sional group in establishing a good and profitable 
demand for the production from our originations. 
Our professional prices are competitive with 
any stock of similar quality and the fact that these 
prices are protected for you from retail purchasers 
is further assurance that you will have the profes- 
sional protection to which you are entitled. 
Through the establishment and advertising of a 
profitable retail price structure we have built a 
readymade pricing policy which can be followed by 
you with profit. No other line of Pansies afford you 
a nationally advertised price structure at the retail 
level. The fact that this structure is established by 
years of publicity has gone a long way in the 
minds of the gardening public to develop the repu- 
tation that Harrold’s Pedigreed Pansies enjoy. 
FREE Ax-Maél SERVICE 
We were among the very first firms in the U. S., supplying the professional trade, that offered return 
shipment of seed orders by Air without added cost to the customer. This policy was started in 1933. 
CONTINUING THE SAME POLICY WE AGAIN STATE IT HERE. 
ALL ORDERS FROM PROFESSIONAL CUSTOMERS IN THE U.S. A. ARRIVING 
BY AIR WILL BE RETURNED BY AIR AT NO ADDITIONAL CHARGE: 
Providing 
remittance at the catalogue list price. 
(1) that order is received by air post. 
(3) that this covers only seeds and only those 
(2) that it is accompanied by full 
varieties listing at $3.00 or more per ounce. 
Normally Air orders for seed will go out same day received except on week-ends and during rush seasons. 
When shipping department is operating more than 24 hours behind schedule all orders will be shipped 
rotational so to be sure of delivery early, reasonable care in placing orders should be observed. 
Deliveries the day before yesterday are humany impossible. 
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