HARROLD’S GRAPHIC ARTS 
GRANTS PASS, OREGON 
Harrold Graphic Arts Division 
WE ARE NOW READY 
To carry out our promise made in our 
Pansy Annual issued to the trade last sum- 
mer. That is to help you both in an advisory 
capacity as well as production of advertising 
and printing that will profitably promote the 
wider sale of the Harrold’s Pedigreed Horti- 
cultural Specialties as well as a limited 
amount of general business printing. 
In this particular field we have broad 
experience both as an advertiser as well as 
printers as we have operated our Own print- 
ing department since 1930. An unusual fea- 
ture of our experience and facilities is that 
they have been expressly built and adapted 
to horticultural work and our staff has been 
trained in that field. 
OUR FACILITIES 
We are prepared both by equipment and 
experience to produce catalogues, folders, 
leaflets, letterheads, statement forms, tags 
and labels, envelopes, business cards, post 
cards, checks, bookkeeping forms, photo- 
graphs, commercial art work and drawings 
and about any other type of form which is 
of value to the horticultural businessman. 
We will be glad to quote prices and submit 
samples of our work without obligation. 
LETTER PRESS 
This is the common form of general job 
printing. For this process we have available 
both platen and cylinder presses of high pro- 
duction being of automatic feeding type. 
PHOTO-OFFSET LITHOGRAPHY 
This highly developed process affords 
much versatility because of the fact that by 
it it is possible to reproduce anything that 
can be photographed. Photographs may be 
printed without the costly engravings neces- 
sary by usual printing methods. Type, type- 
writing, drawing and even handwriting can 
be readily reproduced by this process. This 
catalogue is printed by this method. We call 
your attention especially to the illustrations 
used herein as it is only by this process that 
it would be possible to reproduce the fine 
screen halftones used on the economical, soft 
surfaced paper that has been used. 
At the present time we are limited in 
this process to maximum sheet size of 10x14 
inches. We have on order, however, a larger 
press which will enable us to handle any 
reasonable size of job. 
AUXILIARY FACILITIES 
We have available our own type casting 
machine for type setting. A good selection 
of type for handsetting is available. Bindery 
facilities for usual catalogue binding of 
booklets are available. Machine folding up 
to 5 folds in one operation can be done so 
that on sales folders, leaflets and form 
letters we deliver work completed ready for 
use. 
Our Photo laboratory is fully equipped to 
handle all the operations used in the Photo 
lithography, printing plates, photo prints 
and photo scaling that may be desirable in 
the production of nearly any type of work. 
LAYOUT AND DESIGN 
Our art-shop is well equipped to supply you 
with attractive and unusual designs. We have been 
especially successful with stationery designs and 
the production of improved business forms as well 
as advertising materials. Color photography and 
printing is being done in a modest way. All the 
natural color folders sent out by us during the 
past five years were produced in our own plant. 
THIS WILL INTEREST YOU 
Primarily this department has been developed 
to meet our own requirements. However, to meet 
these at peak seasons we have developed a capacity 
which is far greater than we need at other times. 
We are doing some local commercial printing and 
will undertake, in so far as possible, work for our 
trade customers. 
This work will be offered at competitive rates 
based on the standard printing trade flat-rate 
prices for the quality of work desired. Except for 
standardized forms produced by cut-rate printers 
our prices will be fully competitive and in many 
cases more economical. As is the case with all 
Harrold products, quality is always the highest. 
HOW YOU CAN SAVE MONEY 
We propose to offer you a substantial discount 
on the production of advertising material promot- 
ing the sale of Harrold’s Pedigreed Originations. 
Catalogues, folders, envelope enclosures or any 
other directly offering material used to promote the 
sale of these Harrold Specialties will be produced 
for you. Full use of our photos, layout and printing 
facilities will afford much better work than can be 
had from your local printer and discounts will 
range from 10% to 20% on standard flat rate 
prices depending on the size of purchases of our 
products that you make annually. 
We will not offer stock forms for this purpose 
for we do not believe that such forms will do a 
good job for you. There is nothing that will replace 
good design and printing that is produced for the 
individual condition and no stock form can give 
you the results or the facility to offer other items 
in your line that is obtainable from a mailing piece 
designed to your particular need. 
LET US KNOW WHAT YOU NEED and how 
we can be of help. There’ll be no obligation in 
getting our proposal. 
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