High quality and good production continue to be as important as ever in profitable carnation culture. 
In addition, the grower in today’s economy finds he must time his heavier production to coincide with 
periods of good demand and at the same time hold his growing costs in line. 
The most publicized change in growing methods in recent years, the direct benching of rooted cuttings, 
keeps these two principles in mind — better control of timing and lower costs of production. As might be 
expected in such a radical change in procedure, direct benching of cuttings has had its share of suc- 
cesses and failures in its early practice. From these experiences have come modifications and improvements, 
leading to a sounder use of this new direct method of growing. Many of the lessons thus learned have 
been incorporated in this year’s Aner Carnation Manual in the section headed “Direct 
Benching.” G 
The old adage, “Many a slip twixt the cup and the lip,” has often been applicable to carnations from the 
time they leave the bench until they reach the consumer. During the past year a good deal of progress 
has been made to correct this through application of new information on cut flower storage. Research 
on storage is now paying off with the same kind of dividends that growers long have expected of good 
research on cultural problems. Retail and wholesale growers alike should study these new storage 
procedures, which make it possible to deliver a better carnation to the consumer, keeping always in mind 
that satisfied customers are repeat customers. 
Ki le 
Incorporated 
15 EAST 26th STREET, NEW YORK 10, N. Y. 
LExington 2-4197 At Madison Square 
Fred C. 
CONTENTS OF CARNATION MANUAL 
Carnation Culture 2.4.24... 4—14 Insecticides 5. hun ae eee 25 
Direct Benching 2... 3... 1-3 New Introductions .................. 21, 22, 24 
Diseases & Their Control ................ 14—20 Price: List’ ee 21—24 
Faster Production ......................csseceees 1—3 Yoder Bros. Varieties 1953 .................. 21 
Insects & Their Control .................6..0000:. 20 Yoder Bros. Varieties 1952 .................. 22 
tie hundred cuttings of each variety is the minimum that can be supplied, except on 
those varieties where a 50-rate price is quoted. More than 100 of a variety must be 
in multiples of 50. 
Any changes or cancellations of carnation orders must be received at least six 
weeks before shipping date. 
Fred C. Gloeckner & Co., Inc., gives no warranty, express or implied, as to the productiveness of any seeds, bulbs or plants 
it sells and-will not be in any way responsible for the crop. Our liability, in all instances, is limited to the purchase price. 
we 
