Let me send you $18 worth of assorted plants of my selection, with the 
understanding that in 30 days you are only to pay me for them 
in whatever amount you think they are worth. There is no catch or 
trick about this, at all. 
lam running a nursery, and the only way that | solicit business is by 
circular. I selected you, out of the total mailing—people to whom | 
send circulars right along, and have had no answer. 
I think my products will sell themselves, and so, instead of spending 
money on the advertising, | would rather use up the expense in send- 
ing plants to people. 
Of course the whole hope is that, after you have had this $18 assort- 
ment, at no risk to yourself, that you will develop into a steady 
customer. 
All | ask is that, thirty days after the receipt of the shipment, that you 
send me a check for whatever you think fair, or a notation as to why 
you are not sending me anything. 
The shipment will go forward express collect, from here, and you would 
be out only the express charges, and | will carry the risk on the eighteen 
bucks worth. 
Finally, this offer is only available for the next thirty days, and pro- 
viding that you send your acceptance on the enclosed card. 
If you can figure out something fairer and more sensible than this idea, 
I would like to know it. 
Might | hear from you? 
SEE POSTCARD ENCLOSED 
What is this worth to YOU? 
- 
Sincerely, 
JOHN'S 
 ABF Dec. Ptd. in U.S.A. | 
