TEMPTICING NEW LIFE i 
FACE POWDER 
Ladies by necessity buy a face powder 
with the serenity of an expert because 
they must be experts as to the needs of 
their individual com- 
plexions. They must 
satisfy their require- 
ments regardless of 
price, because it is 
so important a part 
of their make-up. 
As near perfect 
powder is not just a 
commercial mixture 
of ingredients but an achievement of an 
expert chemist, endowed with a _ keen 
sense of compounding, homogenizing, fin- 
est fragrance, and shading with all the 
radiance and vividness of color. Celia M. 
powder closely approximates this perfect 
powder. It covers skin imperfections, 
eliminates gloss, adheres to the skin, 
spreads evenly, is made of the costliest 
ingredients, has a delightfully alluring 
scent, absorbs normal perspiration and 
because of its semi-transparent nature it 
actually will accentuate and beautify nat- 
ural features rather than produce the un- 
desirable mask-like effect. 
It is offered in three shades— 
FLesH—a color fresh natural shade. 
BRUNETTE—a fascinating delicate-tan 
shade. 
GoLDEN SUN TAN—a modern sun-bur- 
nished shade. 
Price $2.40 each, including tax. 
FLORALINE FACE POWDER 
No. 75 
This powder should retail for $1.50 to 
$2.00 if judged by the cost of the ingre- 
dients comparable with the cost of some 
widely advertised powders. No more cost- 
ly ingredients could be incorporated in a 
face powder. This powder contains. the 
highest grade materials to be had. Fur- 
Os. in Flesh or Natural and Brunette 
only. 
Price 60c including tax. 
TEMPTICING HYPO-ALLERGIC LIPSTICKS 
(The Perfume-free Lipstick) 
We are now able to offer a hypo- 
allergic lipstick which reduces the possi- 
bilities of irritation even to the most sensi- 
tive people. 
In the formulating of Tempticing 
Hypo-Allergic Lipsticks, ingredients 
which are most apt to be irritating to the 
more sensitive lips were eliminated. 
This is the lipstick many fastidious 
women have looked for. We offer it in 
three alluring shades—Pink, Medium and 
Dusk. Price $1.20 including tax. 
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