Please Kead This 
Reasons why we can give you the prices in this Catalog. 
First: We belong to no price fixing combination. 
Second: Our rate of increase is greater per hill; due to our wonderful soil condi- 
tions and climate. 
Third: We can plant our rows closer together, and raise more per acre. 
Fourth: No costly Color Catalog; this would make a tremendous overhead ex- 
pense. Lower costs are passed on to our customers. 
Fifth: All commodities are much higher than last year; your Iris Values are lower 
in this Catalog than ever before. 
Meu Vutroductious for 1953 
Every year we attempt to purchase most of the good things introduced that year. 
We have many seedlings to select from, and we can compare these seedlings with 
the large collction of new things and the older novelties we have here, and determine 
that the introductions we put out are worth while, and more than merit introduction. 
In spite of the fact that we have as many good seedlings to compare as any other 
dealer; yet we introduce only two New Introductions this year. 
Both from Mr. Luke Norton of Yakima, and both tep class. Here they are: 
REMEMBER ME. (Norton, 1953). A cross of Alexia Seedling and Cascade Splendor. 
Color a glistening golden tan at base of standards, and suffused with a rosy color at 
tops of standards; with the heavy crimped edges. Falls a glistening gold tan with 
beard of same color, style arms same color as beard. Edges heavily crinkled. About 
36 inches tall; fairly large flower, strong stalk, well branched. The best Norton seed- 
ling. Was originally to be named Luke Norton; but on decision of Mr. Norton’s 
daughters, was named REMEMBER ME. Watch this fellow go to town. Priced too 
low at $20.00 
TWENTY GRAND. (Norton, 1953). A cross of Chantilly and Rainbow Room. Stan- 
dards tight, and a glistening yellow; heavy crinkled edges. Falls orchid in center, 
broad tan gold border, heavily crinkled edges of same color. Beard orange. Thirty-six 
inches tall, well branched, and fairly large flower; second only to Remember Me. 
Priced too low. $15.00 
That grand Iris Fancier, Mr. William Roan, suggested both names. 
Inis “Pancterd 
We would like to again call attention to the fact that we do not belong to any 
fris Price Fixing Combination; our prices are our own, and are made in relation to 
the amount of stock we offer of each variety. 
We feel that the real Iris Fancier wants to get the new things at prices that are 
not artificially made by dealers, and by us not using Color Catalogs. We can save a 
tremendous amount each year, and we can pass that saving on to our customers by 
using lower Iris prices. 
A Color Catalog would cost us about 68 cents each; this of ours costs about six 
cents each. Our Catalog is free to all, and we do not have to sell Color Catalogs. We 
only sell the Iris. 
Figure the cost of what you want, in any other Catalog; figure uor way and see 
if you can’t cut the high cost of living by dealing with us, and make your money go 
further. 
By using our price brackets, for instance in the bracket of $3.50 to $19.00. you get 
a 50 per cent extra premium in Iris. 
Actually this means that a 50c Iris will cost you 35c net; a 75¢ Iris will cost you 
50 cents net; a dollar Iris will cost you 65c net; a $3.00 Iris will cost you $2.00 net; a 
$6.00 Iris will cost you $4.00 net; a $10.00 Iris will cost you $6.65 net. 
Premiums in the higher premium brackets will, of course, figure a net less than 
above. 
Top size Rhizomes are sent prepaid; are guaranteed to grow. Read our guarantee— 
we make good on any mistakes we may make. Your interests are taken care of from 
every angle. With the fine things we list you can safely entrust your business to us, 
AND WE NEVER WILL LET YOU DOWN. 
We want your business, of course. The only kind we want is a satisfactory busi- 
ness to our customers. 
