JUDSON WHOLESALE NURSERIES 
maa e ME. i Bristol, Indiana 
July 1953 
Please attach this Sry, Price List to the Judson four-page printed Price List 
you have on file, 
Be sure to check these GOOD REASONS why you should list many of the new June Var- 
ieties described in the complete four-page printed Price List you have on file, 
Good REASON NO, 1: Better customer acceptance -- these varieties were proved 
in actual university tests as superior. . . and they were in competition with some 
two hundred varieties over a three-year period. 
Good REASON NO, 2: These varieties are described in the University of Dlinois 
Bulletin #453 -- if you do not have one on file let us know and we will send yours 
at once, 
Good REASON NO, 3: These varieties were observed at the recent STRAWBERRY 
FIELD DAY at Downers Grove, Illinois. Some fifty interested people attended this 
meeting, Men from Universities, Magazine people, Nurserymen and others, Yes. 
- « « the word is out on these new varieties and publicity will soon begin to tell the 
story of ''What's New In Strawberries.'' Be sure you list some of them. . . it is 
your opportunity to cash-in on the pre-planning we have done for you. 
Good REASON NO, 4: Give your customers the best. When you list these new June 
Varieties you know that you are building top customer acceptance. The guess work 
has been removed from this selection and YOU are the one to benefit. 
Many of our customers have asked us to outline suggested retail prices for these new 
June varieties. The following outlines our recommendations: 
SUGGESTED RETAIL PRICE LIST 
New June Varieties Postpaid 
June Bearing 25 50 100 250 500 1000 
~*Armore ) 
“Empire ) 
~ *Vermilion ) : 
\Bellmar \emeue 195 3.25 5.75 9.70 15,25 24.50 
\Shasta ) 
~Paymaster ) 
_~\*Wisconsin 214) 
“\ *Plentiful ) 
“™** Jumbo 225) 3.50 6,25) 7910,95 17.75 29.50 
Your complete wholesale Pack-Out cost is listed along with copy descriptions in the com- 
plete four-color price list which you have on file. Be sure to let us know if you need 
additional copies and these will be sent along promptly. 
* These varieties will receive good general publicity. 
** Jumbo will receive outstanding promotion because of its superior qualities, 
(Jumbo Trade Mark will be sent to all listing this plant. Please advise.) 
