What Asarow) MEANS 
to the gardener 
In brief, it means an opportunity to raise 
vegetables of higher quality, often com- 
bined with heavier yield and greater resist- 
ance to disease, through the use of seeds 
which have been bred to that end. 
Here's the story behind these seeds: In 
1927, three of the oldest seed growing 
firms in this country joined forces under 
the title of Associated Seed Growers, Inc. 
Their principal business has been for 
nearly a century the breeding and grow- 
ing of dependable strains of vegetable 
seeds. Although this business started, and 
now has its headquarters, in the East, most 
of the seed is grown in the West. At 
the present time, in addition to the many 
thousands of acres planted in our seed 
production, we have more than 1,000 acres 
devoted exclusively to breeding work. 
Asgrow breeding stations are operated in 
eight different sections of the country, be- 
cause work on the different vegetables 
should be done in sections where those 
vegetables can be most advantageously 
grown. Similarly, much of our work in de- 
veloping strains that will be resistant to 
disease is carried on in those sections 
where disease is causing most trouble. 
Our staff engaged in this work is com- 
posed of plant breeders and seedsmen 
thoroughly trained in the seed business, 
and this staff is directed and supervised by 
men of scientific and technical skill. Their 
first duty is the maintenance of Asgrow 
stocks of accepted varieties true to type 
and free from reversion to the more 
rugged forms of wild nature. Extended 
programs of breeding and hybridization 
are also continually in progress toward 
the introduction of desirable character- 
istics and the development of improved 
new varieties, for which we have been 
awarded 21 medals by the All-America 
Selections in the past 15 years. 
Every season, while our crops are grow- 
ing, our experienced field men keep con- 
stant watch over the purity of the stocks 
and supervise the roguing, cultivation and 
harvesting of the crops, in order to be 
sure that the care taken in developing the 
parent stocks may show to full advantage 
in the seed crops. 
In the fall the crops are brought into 
our thirty-odd warehouses and fitting 
plants. These are located in the principal 
producing sections of the country—mostly 
in the West. Here the crops are milled 
and fitted for shipment, and samples are 
sent to our seed laboratories to be tested 
for vitality. 
This comprehensive program of scientific 
breeding and careful production is what 
warrants the confidence of the gardener 
and justifies the slogan 
Asgrow Seeds are bred—not just grown 
A living trade mark, at our Eastern breeding station on the famous 
Merritt Parkway in Connecticut. 
