This dainty new floribunda, named in 
honor of Her Majesty Queen Elizabeth II 
and chosen a 1954 All-America Rose 
Selections Award winner, has been given 
tremendous publicity since its announce- 
ment in June. 
Now, with the rose selling season just 
ahead, Howards of Hemet will augment 
the mounting interest in Lilibet with full- 
color advertisements in leading home and 
garden publications. In addition, articles 
will be published in magazines and 
newspapers, special announcements will 
be made on radio and television garden 
programs. 
This extensive advertising and public- 
AN ORIGINATION OF HOWARDS OF HEMET, CALIFORNIA 
ity program promises to make Lilibet one 
of the big profit-makers foryouthis season. 
We want to help you sell this out- 
standing rose, since we do not sell to 
consumers. We are strictly a wholesale 
grower. 
In this booklet, we are offering you a 
window banner, full-color postcards, a 
selection of newspaper mats and free full- 
color printing plates to enable you to tie 
into our program and get maximum 
advantage of Lilibet’s popularity. 
We urge you to send in your order for 
this material now, so you'll be ready to 
tell your customers that they may buy 
Lilibet from your nursery. 
