CHRYSLER 
IMPERIAL 
The Neu 
CHRYSLER IMPERIAL (Lammerts) 
@ (P.A.F.) The winning All-America Rose Selec- 
8° tions variety for 1953, Chrysler Imperial is 
destined to be a record-breaker in many ways. The 
first record it achieved is the unique distinction of 
havina been selected by the unanimous decision 
of all the judges over the entire nation as the 
finest hybrid tea rose in the All-America Selections. 
This is the first time in the history of these highly 
competitive trials that any rose has ever been 
judged best by every single judge in every part 
of the country. It is something of a record in itself 
that a red rose could win such acclaim, for there 
are many red roses, and good ones, too. Chrysler 
Imperial surpasses them all! 
The fragrant flowers are from 4% to 5 inches 
across when fully open, and are borne singly on 
sturdy, long sterns, ideal for cutting. The buds 
are a joy to behold, opening very slowly but 
never failing to open, and revealing new depths 
of rich crimson red color as each petal unfurls. 
Heavy, dark green foliage borne well to the base 
of the plant, combined with compact, well-balanced 
bushes make it a handsome garden shrub, even 
without its marvelous flowers. 
This new rose was bred from Charlotte Armstrong 
and Mirandy, and it truly represents the peak of 
Dr. Walter E. Lammerts’ impressive career as a 
rose breeder. $3.00 each; 3 for $7.95 
WELCOME TO GOLDEN STATE NURSERIES 
To My Qriends and Customers: 
First, I would like to offer my sincere and heartfelt thanks for 
the many orders recewved this past season, our first year in Atlanta. 
We were certainly pleased with the many letters and comments 
from our customers commending the well-branched tops, the uni- 
formity of the root systems, and the good condition of the plants 
upon arrival. The fine quality of Northern California grown plants 
surpasses that of roses grown in any other section of the country. 
Tt is with a great deal of pleasure that I bring you this new 1953 
catalog, in which you will find many of your favorites from past 
years as well as some brand new roses such as the 1953 AARS 
winners, Chrysler Imperial and Ma Perkins. Make your selections 
for the coming year, and to insure getting each variety you want, 
send your order in early. You will receive the best plants, in the 
best ready-to-grow condition you have ever seen. 
We have hundreds of roses in bloom during the spring, summer 
and fall at our nursery at 3616 Roswell Road, and we cordially 
invite you to come to see the colorful display. Growing roses 1s 
a wonderful pleasure both for you who raise the plants in your 
garden and for all who come to gage with admiration on the glory 
of the flowers. We wish you a full quota of fragrance and beauty 
for the coming year. 
Yours for Better Roses, 
VES LF 
par aaa 
COLORED MOVIES 
We have prepared several hundred feet of colored movies, 
showing field scenes, closeups of some of the new varieties, 
Dr. Walter E. Lammerts actually hybridizing in his garden. We 
will be glad to show this film to your garden group or groups, 
along with a 30 to 45 minute talk on roses by Mr. Herring. 
Write for particulars. There will be no charge for this service; 
all we ask is that 35 or more people be present. 
OUR GUARANTEE TO YOU 
We ship only top quality, No. 1 grade plants. Each and every variety 
is unconditionally guaranteed to be true to name and class and to reach 
you in perfect condition. Each plant is guaranteed to live and bloom 
the next normal blooming season after planting. 
FURTHERMORE we guarantee your complete satisfaction. If you are 
dissatisfied with any plont or plants, please notify us and we will 
replace free of any charge and you may KEEP the plants. 
Please accept YOUR RESPONSIBILITY. We will send you Dr. Walter 
E. Lammerts' own planting, feeding and cultural instructions with each 
shipment of NOR-CAL roses. Follow these and be rewarded with 
strong, healthy plants and a profusion of lovely blooms. 
TIME OF SHIPMENT 
Roses reach us from our Northern California growing fields about 
December 1, and we begin making shipments immediately to customers 
whose orders are waiting. Shipping continues until April 15, and 
orders are filled in rotation as received. If you wish to have us ship 
your roses on a certain date, please specify on your order sheet and 
we will do our best to have them in the mail on that day. 
HOW TO ORDER 
Because ot fhe cost of packing mail orders we must ask that you add 
35c for handling if your order amounts to less than $2.50. 
All allowable discounts have been listed. 3 of a kind discount applies 
only when 3 or more of one variety are ordered. 10 plant discount on 
standard roses only on unbroken bundles of 10 plants of one variety. 
Send check or money order with your order. 
We will make no mislabeled substitutions. If a variety ordered is sold 
out we will substitute another rose as near like it as possible, of equal 
or greater value. Each plant will bear its CORRECT NAME. 
All NOR-CAL ROSES are shipped postpaid. 
Georgia customers add 3% sales tax. 
JOIN THE AMERICAN ROSE SOCIETY 
You are most cordially invited to become a@ member of the American 
Rose Society, a non-profit organization, serving rose lovers every- 
where with numerous publications filled with interesting articles and 
advisory counsel. We will be glad to send you an application blank, 
or write directly to the American Rose Society, Harrisburg, Penna. 
Membership dues are just $4.50 a year. 
NORTHERN CALIFORNIA IS THE SOURCE OF THE WORLD'S FINEST ROSE BUSHES 
