L. R. (Les) SJULIN 
L. R. SJULIN (“LES”) 
is responsible for 
the planning, writ- 
ing, illustrating and 
production of the 
colorful catalogs. 
All three assist in 
the production of 
our nursery stock. 
Sjulin is a Swedish 
name, pronounced 
“shoe-lin.” 
CARL O. (Billy) SJULIN 
CARL O. SJULIN- 
(“Billy the Nursery- 
man”) prepares our 
| broadcasting pro- 
/ grams on radio sta- 
& tions as well as di- 
recting our adver- 
tising campaign in 
the magazines and 
newspapers. 
D. L. O. (Dave) SJULIN 
2 
D. L. O. SJULIN 
(“DAVE”) manages 
the business offices 
and directs a large 
staff of trained 
workers who ac- 
| knowledge, record 
and ship your or- 
ders at the proper 
planting time to ev- 
ery state. 
- 
sep wa What You Should Know about Inter-State Nurseries 
First of All, the Soil—Ever look at Hamburg on the map? 
You will notice it is near the center of the United States. 
We looked around for a long time, checked many loca- 
tions, and finally picked Hamburg for one big, overwhelm- 
ingly important reason—THE SOIL. 
If you ever come out to Hamburg, pick up a handful of 
this dirt anywhere in our 1600 acres and you will see what 
we mean. It is the kind of soil the geologists call loess 
(lo-és). ‘Plants grown in it develop the strong, healthy root 
systems that make them thrive when transplanted to your 
yard or garden. It is a very rare type of soil, occurring in 
only a few places throughout the entire world. 
And the Climate—Here at Inter-State we have a good 
long growing season—time to make the husky plants you 
want to set out. And our winters are cold enough (down to 
20 below zero) to assure hardiness. 
Who Built Inter-State? The real builders of Inter-State 
are people scattered over the whole face of America. All 
the way from the tip of Maine to Southern California, 
from Puget Sound to the Florida Everglades. People who 
love their homes and want to make them beautiful. Back- 
yard gardeners. Farmers setting out orchards and berry 
patches—who wanted the best, because they knew the 
real profit is always in the best. Growers of roses and flow- 
ering plants—some of them wealthy, but most of them 
people who have had to spend carefully for the beautiful 
things in our catalogs. These are the people whose faith 
and support built Inter-State Nurseries. 
How It All Started. We three brothers as school children, 
during vacations and on Saturdays, worked for a large nur- 
sery. In 1919 we moved to Hamburg and established our 
own nursery, growing and selling at wholesale to other nur- 
series. In 1931 we decided that as long as we were growing 
the stock we should sell Direct-To-You, the final customer. 
So we issued our first catalog that spring. 
What People Liked. People liked the things we shipped 
them. ‘‘Those roses you delivered,’ they would write, 
“have the most magnificent roots we have ever seen.” 
Then would come another letter telling us how well the 
plants were blooming—and often enclosing the names of 
neighbors who wanted our catalog. (We learned the power 
of the voice that tells good news across the back fence.) 
“That Something Extra.” Our early customers found that 
they could count on what we told them. They could tell, 
of course, that we were enthusiastic about our goods. But 
what pleased them most, we think, was the discovery that 
what we delivered was generally a little better than they 
expected. Our customers came to look to us for extra qual- 
ity; for fair prices; and for alertness in searching out new 
varieties. They were impressed by our practices—like sell- ° 
ing only fruit trees propagated from proven bearing trees. 
They learned that the big question at Inter-State is, 
Will this product give the customer the permanent satis- 
faction he has a right to expect? Please continue to count on 
“that something extra’ in value and quality. 
This, then, is a short story about Inter-State Nurseries, 
a national institution the largest of its kind, which has 
helped make America More Beautiful, More Fruitful. The 
proudest possessions we have are the thousands of volun- 
tary letters telling about the greater enjoyment, better 
health, more beauty and the satisfaction of making homes 
better places in which to live. 
It is very easy to do. 
Each year more and more people wish to 
send their friends and loved ones Living Gifts. 
You select from our catalog whatever you 
wish us to send. With your remittance, give 
us the name and complete address to whom 
Send Living Gifts 
That Will Be Cherished for Many Years 
For Christmas, Birthdays, Mother’s Day, Easter, Anniversaries, For Any Occasion 
you want it shipped. We will send this party a 
(without prices). It will be shipped at the 
proper planting time. We guarantee satisfac- 
tion to you and to those receiving the gifts. 
suitable Gift Certificate giving your name as 
donor and listing the stock you selected 
