PAUL J. HOWARD'S CALIFORNIA FLOWERLAND 
Roses for 1953 
GOLDEN HOUR ROSE 
(Pat. No. 1009) 
The scion of two illustrious parents, two of the late Fred Howard’s most famous roses, Los Angeles 
and California. 
Paul J. Howard wished to create a new rose which would be an entirely Southern California product, 
so he selected as one parent, the California rose which makes such an amazing display around the drive- 
way at California Flowerland. The other parent he chose was Los Angeles, for its form and constitution. 
Golden Hour has a rich golden color, with the reverse of petals washed with glowing orange. The 
blooms are very large and very double, of graceful form and sweet fragrance. Each flower is produced 
on an exceptionally long stem, with but few thorns and clothed with leathery, deep green foliage. 
This Paul J. Howard introduction is long lasting as a cut flower, and will be 
long lasting in the hearts of rose growers. Each $2.00 
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