Paul J. Howards Bush Koses 
Paul Jp. Howards is in a unique position to present to you just the finest of rose 
varieties. Available to us are the creations of all the rose hybridizers in America and Europe. 
As a pioneer in the Nursery and Landscape business in Southern California, the Paul J. How- 
ard organization's knowledge and experience in rose growing assures you that at California 
Flowerland, you will get just the recommended varieties for your location. Our heavy, well- 
branched plants, with vigorous root systems, promise you loads of blooms this spring. 
MAIL ORDERS 
DORMANT, BARE-ROOT, BUSH AND CLIMBING ROSES will be shipped PREPAID anywhere in the United 
States. Orders are filled in rotation, beginning January 1. If Roses are wanted for planting after March 15, please 
specify, and we will keep your order in cold storage until planting time. 
Please add Sales Tax to All California Orders, 3% in the State, 32% in Los Angeles 
The Bush and Climbing Roses listed are available bare root in our sales yard from January 1 to March 15. 
QUANTITY DISCOUNTS 
3 to 10 Roses, One Kind or Assorted . . 10% Discount 
11 or more Roses, One Kind or Assorted, 122% Discount 
ESTABLISHED ROSES for planting throughout the year, and when dormant Roses are not available (April to 
December), are planted in especially prepared soil, in 5-gallon tins. These superior large bushes may be selected 
and planted out in full bloom. Because of weight and bulk, Established Roses are practical only for local truck 
delivery, or “Cash and Carry.” 
BUSH ROSES, established in 5-gallon tins, $1.00 more than Bare Root prices. 
ALL CLIMBING ROSES, established in 5-gallon tins, staked, each $3.50. 
PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
11700 National Blvyd., Los Angeles 64, California 
SLEIGH BELLS 
SLEIGH BELLS. (Pat. No. 1004) Now, a white rose that 
really grows, and blooms and blooms and blooms! The 
large ovoid buds are borne singly on exceedingly long 
stems, and are produced so freely that you can gather 
quantities for the table. The flowers open gradually into 
blooms of great size, with 40 or more large petals of 
heavy substance, and are lovely in all stages. Unusual for 
white roses, the stems are clothed with thick leathery, 
glossy foliage that is exceptionally disease resistant. A 
trace of cool lemon yellow at the base of the petals, and 
at certain seasons, a tinge of pink, add life to the flower. 
Best of all, this white rose is really fragrant. The bushes, 
full of bloom almost continuously, make a grand garden 
display. $2.00. 
SLEIGH BELLS 
Bush Rose $2.00 
Tree Rose $5.00 
TOM BRENEMAN. 
(Pat. No. 986) A grand 
rose originated by the 
late Fred Howard. Excep- 
tional vigor and beauty, 
long coral rose buds open 
to large deep rose blooms 
of intense fragrance on 
heavy stems, long last- 
ing; blooms constantly. 
$2.00. 
\N OLIVE PERCIVAL 
j > $2.00 
Tree Rose $5.00 
OLIVE PERCIVAL 
OLIVE PERCIVAL. (Pat. No. 944) The 
exquisite long slender buds are intense cherry 
red flushed gold on the outer petals and at 
the base of the inner ones. The semi-double 
flowers open slowly, retaining their glowing 
color as the broad, thick petals unfold. Flow- 
ers and buds are among the most graceful! 
for arrangements, long lasting, on strong, 
long stems. Plants are exceptionally vigorous, 
with leathery deep green foliage, and bloom 
almost continuously. $2.00. 
TOM BRENEMAN—$2.00 
Tree Rose $5.00 
