list these university tested Srrauberry Varieties 
FALL 1953 and SPRING 1954 
WHOLESALE PACK-OUT PRICE LIST 
(Based on proposed Parcel Post increase) 
Strawberry Plants —We ship under your label and pay postage. All plants guaranteed. 
JUNE BEARING 
Variety 25 50 100 250 500 1000 
“Dunlap .85 1:25 1.85 SAS 6.75 22705 
Blakemore .85 1k25 1.85 3:70 6.75 WEZAS) 
Premier 95 1235 _ + 2.05 4.50 ES) 14.75 
Robinson 5) eS Ol ahgn 2.05 4.50 Wah 14.75 
Catskill 95 1.35-"4 2.05 4.50 Welle 14.75 
» Sparkle 45) 1.35 2.05 4.50 7.75 14.75 
Tenn. Beauty 495) 435 2.05 4.50 7.75 14.75 
Armore 1.00 1.50 PLIES, 5.50 9.50 17.75 
Empire 1.00 1.50 Pips 5.50 9.50 WAS 
Vermilion 1.00 1.50 PRIS) 5.50 C0) WALLS 
~Bellmar 1.00 1.50 PIES 5.50 9.50 WAZES) 
Shasta 1.00 1.50 P27 fis) 5.50 9.50 WAZA) 
Paymaster 1.00 1.50 PIT fs) 5.50 9.50 WAZA) 
Wisconsin 214 1.00 1.50 Pah) 5.50 9.50 WAS 
Plentiful 1.00 1.50 Pfs) 5.50 9.50 ACES) 
Jumbo (Trade Mark) 1e25 2.00 SUES) 6.50 12.00 POTS 
.. Crimson Flash 1.39 (Only limited quantity available this year) 
(Pat. Applied for) 
EVERBEARING 
Gem 1.20 1.95 S708) 6.25 11.50 PANGS) 
Superfection UrAS 2.00 She) 6.50 12.00 2209 
- Streamliner W675) 2.00 3.30 6.50 12.00 PLIES 
20th Century e745) 3.00 550 4.50 27:50 52:85 
Sugaested retail prices for 20th Century: 25 for 3.95; 50 for 6.50; 100 for 10.00; 250 for 
22.50; 500 for 40.00; 1000 for 75.00. 
RED RICH everbearing Plant Patent 993 
Established 12 25 50 100 
Retail Price 2595 5.00 8.50 15.00 (Note: For Fall Shipment list only 
Your cost 1.45 2.45 4.25 8.25 12 and 25 quantities) 
POTTED RED RICH — Plant Patent 993. By merely adding a few lines to your Red Rich 
listing you can feature Potted Red Rich for shipment in June, July, August. 
Potted Red Rich 12 24 48 96 Plants are established in pots 
Retail 4.50 8.00 14.00 25.00 and shipped in soil in which they 
Cost 2.75 ATS 8.50 15.00 are grown. Prices are prepaid 
and plants guaranteed. 
Here are the best strawberry varieties recom- 
mended by several state experiment stations. 
Exhaustive tests with over 200 varieties were 
conducted in recent years and covered such 
features as yield, size, season of maturity, firm- 
ness, color, flavor, freezing value and resistance 
to diseases. Cash in on the fine publicity that 
will soon be telling the story of these new 
strawberries the country over. It’s Judson for the 
latest and best in new varieties. 
JUNE BEARING (brief descriptions) 
ARMORE (Late midseason) — BIG is the word for Ar- 
more. BIG producer. BIG berries. Big harvests when the 
other June bearers are through. It proved more productive 
than over 200 other varieties. Unriyaled for flavor—unbeat- 
able for sugar sweetness. Good shipper too— berries are firm 
and solid. Leave a fine row for the following year’s crop. 
Proved so popular last year that it sold out by midseason. 
Best bet today for a late berry. Already a big favorite 
with commercial growers. 
BELLMAR (Early midseason)—Looking for the best freez- 
ing June berry of them all? This is it—BELLMAR. The berry 
that stood head and shoulders above others in University 
freezing tests. It's a dark red berry, long conic in shape. A 
good producer with a fine sweet flavor. 
CRIMSON FLASH (Early) (Pat. Applied for)—Sssshhh... 
we're just whispering about this new one. Listen—it’s highly 
productive—its berries are big and wonderfully sweet, and 
... oh, oh, we'd better not say any more this year because 
the quantity is extremely limited. 
EMPIRE (Late midseason)— From the New York State 
Agricultural Experiment Station, this new June bearer 
answers the demand for a fancy, good keeping strawberry. 
Its glossy red color and large size make it one of the most 
attractive of berries. Vigorous grower, high quality and good 
shipper. Ripens about one week after Premier. 
JUMBO (Trade Mark) (Midseason)—Our choice for the 
All American June bearing. Jumbo has everything — every- 
thing the home gardener and commercial grower demand 
in an all-purpose strawberry. It is deep red all the way 
through and chock-full of real honey-sweet goodness. Berries 
are firm and solid for shipping and handling. In actual 
freezing tests Jumbo rated superior and records prove that 
it is one of the heaviest yielding strawberries known. Chances 
are—Jumbo will soon be your favorite. 
PAYMASTER (Midseason) Similar to Sparkle but proved 
better in University tests. Paymaster rates highly productive 
and it’s a good runner maker too. The berries are medium 
dark red inside and out and it stands high as a freezer. 
Firmness makes it an excellent shipper. 
PLENTIFUL (Late midseason)—Here’s the strawberry that 
earned its name by performance: Very highly productive 
in plants and yield. The berries are exceptionally large and 
a brilliant red. An excellent choice for heavy production 
when the demand is high after earlier varieties are through. 
Resistant to Red Stele and Leaf Spot. 
SHASTA (Early midseason)—Here’s a strawberry we es- 
pecially recommend for the home gardener for dessert 
beauty and a unique and wonderful sweetness all its own. 
It ripens early and produces an excellent harvest of ex- 
quisitely flavored berries that are unusually large in size. 
VERMILION (Early midseason) — Vermilion has under- 
gone continuous and extensive testing at the University of 
Illinois and Experiment Stations throughout the United States. 
It is at the top of the list in quality and attractiveness. Berries 
are medium large and a glossy bright red. Resistant to Red 
Stele and Leaf Spotting diseases. 
WISCONSIN 214 (Early midseason) Here’s a rare one... 
an extra big, full-bodied berry that rates tops for freez- 
ing. Brilliant red in color. Handles well. Excellent for can- 
ning and preserves. 
EVERBEARING 
20th CENTURY—Highly recommended by Experiment 
Stations in many states; it rates superior in size, quality and 
production. Makes a vigorous growth of good sized plants. 
Bright red berries of fine texture and excellent flavor. Bears 
fruit within 60 days after planting until freezing weather. 
RED RICH (Plant Patent 993) Please write for complete 
copy description. Color and black and white plates available 
for your catalog use. Be sure to feature "Genuine only” 
carton illustration when you list Red Rich. Also, be sure to 
get that extra profit by listing Potted Red Rich in your 
catalog for June, July and August shipping. 
