For the Seed Jrade... 
This booklet is our 1953 crop Contract List on all 
Flower Seed we expect to have available after 
harvest. If you find it convenient, use it as a handy 
order form. We will immediately mail you an 
itemized acknowledgment and another catalog. 
Carry-over Flower Seed stocks are once again 
very limited—due primarily to adverse harvest 
conditions both here and abroad on 1952 crop pro- 
duction. It will be especially advantageous for 
customers to order 1953 requirements early. This 
will protect and give you a priority on available 
supplies, should any shortages occur later in the 
season. 
Flower Seed prices have not yet risen in propor- 
tion to our increased production costs. We believe 
you will find this contract offer reasonable and 
consistent with the top quality California grown 
seed we produce. Our section of California is 
world famous for quality Flower Seed. This means 
careful and scientific production methods—result 
ing in higher germinations and brighter seed sam- 
ples. If speedy delivery is a factor, we can get 
shipments to you within 12 hours! 
All of the Flower varieties we are growing for 
1953 crop delivery are listed in this booklet. Also 
in the front section we have included descriptions 
of outstanding novelties. These are all fine new 
varieties that will greatly stimulate your sales. 
If you are planning a trip to California, we cor- 
dially invite you to visit us in Santa Maria. Our 
fields are usually in full bloom between the middle 
of May and the end of September. We are located 
about mid-way between Los Angeles and San 
Francisco, on Coast Highway # 101. Southwest Air- 
ways provides excellent service here from either 
city. 
We want to thank our many customers for the 
nice business placed with us during last season. 
I can assure you we have plans to serve you even 
better from 1953 crop. 
ee A 
