U Arb 
DUARTE ROAD AND MYRTLE AVENUE MONROVIA, CALIFOR Ke P 
P. O. BOX 196 
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Dear Customer: 
Starting in the next few days, you should see an increase ‘in..sales 
with almost no effort on your part. 
You see, the October issue of Sunset Magazine carries our advertisement 
for Pyracantha Rosedale, (Trade Mark Reg.), the grand old favorite known to every 
homeowner in these western states. We think a lot of Sunset readers and their 
friends will visit your place, looking for Pyracantha Rosedale. As you can see from 
the enclosed proof, our ad asks the public to buy Pyracantha Rosedale from you. 
Here's the way you can make money from this advertising effort. Make sure 
your Pyracantha Rosedale stock is in top notch condition, and that you have enough 
stock to satisfy all requests. Then make a display by grouping these plants at 
the point of highest traffic in your nursery. Take the enclosed full color photo, 
mount it on cardboard or heavy paper, then thumbtack the photo to a lath or stick. 
You now have a selling sign. Place this sign so that it stands right over the 
middle of your Pyracantha Rosedale plant display. It's that easy--you'll sell 
plenty of Pyracantha Rosedale, too! 
Here's another way to cash in on the demand for Pyracantha Rosedale. The 
Sunset ad will appear on September 25th. If you run an ad in your local newspaper 
about the same time, you'll get the customers that Sunset pre-sells for you. We 
will furnish you newspaper mats free of charge. The mats show a black and white 
illustration of the Pyracantha Rosedale. All you need to add is your own brief 
copy, your price, name and address. 
These mats are 1 column x 2 inches and 2 columns x 4 inches. You can have 
one or both by requesting them on your letterhead. 
SENS SRE ee is available now in these sizes: 
asa aati AIRS ded ital ob relies 
VEEP OLSe eee eee 6 el ega cCacn 5-Gallon (Bush type) 
with berries) $1.75 each 
1-Gallon (Bush type) . . 50¢ each 
5-Gallon (Pyramid type) 
1-Gallon (Pyramid type with berries $2.00 each 
with berries) . 85¢ each 
5-Gallon (Hspalier) . $4.50 each 
Just jot your requirements on the enclosed post paid order card, and send 
the card to us today. Be ready for the demand. Order your newspaper mats, and get 
your point of sale sign ready. If you need additional photos for more signs, 
they're yours for the asking. 
Hope you get your share of the Pyracantha Rosedale business. 
Sincerely yours, 
MONROVIA NURSERY COMPANY 
Wark Gateor 
Mark Paulson 
Sales Manager 
