When you think of fine perenatale, 
Thanks for thinking of asl! 
It's a quality in every plant that you purchase from the Joseph F. Martin Co. Just as distinctly as you 
can recognize the varieties and the grades, you will be able to identify the 33 years that are painstakingly 
blended into the production of every plant that you receive. 
It's important to know that and to believe it about your source for any product — nursery products 
cannot be an exception. 
Good plants grown to a fine line of maturity have to be planned and calculated. They must not be 
too old for safe transplanting, not so young that they deny you or your customer their full performance in 
the first season that you have them. Trust experience to bring you that standard. 
What about new plants? Do they genuinely improve and replace an existing variety? Do they 
sincerely add a valuable and lasting variety to horticulture? Will your customer, buying the excitement of 
newness, continue to trust and appreciate you when he sees his plants perform? You can trust trials and 
comparisons made with a background of 33 years of experience. 
Should an old variety be dropped just because it is old? Or should it be sponsored and promoted be- 
cause it will always be beautiful and valuable, never disappointing. Those decisions can only be made from 
experience, and you find them on every page of this book. 
How about shipping? What is the right time to lift and pack a plant? How is it processed to move 
it with least risk of damage? Can these questions be answered except from experience? 
The Joseph F. Martin Co. has that experience! You can trust it and use it every time that you think 
of buying a perennial plant. Thanks, good friends, for doing just that so often. Believe me, it is a hard 
working nurseryman’s richest reward! 
The JOSEPH F. MARTIN Co. Inc. Painesville, Ohio 
u | 
A SPECIAL CASH DISCOUNT 
In effect, a cash discount is a profit on investment 
even before the merchandise is received, and we are 
glad to tender the advantage to you. For your csah 
consideration, take — 
2% On All Orders of $10.00 or More 
NOTICE: Packing is charged at actual cost or less 
throughout, of materials and labor involved. 
SPECIAL NOTICE: Where Parcel Post is preferred 
method of shipment, please include postage to 15% 
of value. 
BOB BRST eee ee 
