NOTE—Location—4 miles Northwest of 
Downingtown at Guthrieville on U.S. Route 
322 (the Horseshoe Pike.) Turn north at stone 
school house 14 mile past Guthrieville, second 
place on left. Coming from the West turn left 
second road past the old Manor Church. From 
super highway, get off at Downingtown, follow 
signs to Eagle, turn left at hotel, continue about 
61% miles, see young nut grove on left, turn in, 
first farm on right. NO SUNDAY BUSINESS. 
NOTE—Take time to read this page and the 
next before ordering. It'll save you disappoint- 
ment when trees are not what you expected. 
HOW WELL WILL AMERICA EAT IN 1975 
asks the scientist? The answer is—How well 
will America put her “hill soil” to work. Any 
one on the inside track of Benson will do as good 
as the man who found the Concord Grape IF 
he can sell him on putting our abandoned hill 
farms, slopes, and rocky fields to ‘“‘Crop Trees”’ 
for man and beast. Don’t let the 1953 surpluses 
disturb you. Our agric’lly abused soils will 
suddenly leave us in the lurch. Then what will 
we eat? Plant ‘Tree Crops” now and have them 
bearing when slacked off “plow production” 
crosses with 20 million extra mouths to feed. 
Think it over and write me about 10 or 100 acres 
of chestnuts. 
Let us continue to serve you. Thanks for 
your many good wishes and the same to you. 
Can a farmer continue if he only conserved his 
cows, chickensand seed ? Conservation isnegative. 
Nature is positive—a creator and re-creator— 
producer and reproducer. ‘‘Plant a Tree or a 
State Full.’”’ Make your slogan “BETTER 
THINGS FOR BETTER LIVING THRU 
LIVING THINGS.” Let’s go America. 
To you who plant a tree or a ‘‘state full” to 
help a prostrate continent reclaim it’s lost hori- 
zons— I say ‘“‘thanks’’. 
THE HERSHEY WAY. This folks is the start- 
ing at the beginning of—growing our trees in 
proper soil, organically managed. Then selection 
of seed for understock and scions to graft with. 
Take advantage of quick production by set- 
ting our large healthy trees organically grown. 
Tt’ll help you get rich without plowing. Here, 
on America’s #1 Tree Crop farm, we find 8-10 
ft. trees 5 yrs. ahead of small trees in 3 yrs. 
Organically grown—There’s no stuttering and 
no alternative. (For the Best You Must Plant 
The Best). Organically grown trees proved 
their worth as never before in droughts. Few 
die for customers. 
NEXT STEP—We cut the tops—the branches 
—in short ‘‘the brush”’ off them to balance with 
the roots sheared off in digging, to give them a 
chance to start for you. Then dip in a costly 
wax to keep them from drying out until started. 
2 
