TRUE gy ! And then I sat down and wrestled with my conscience. 
conF 69 What about price? Should I sell at the regular market — 
‘price and make a big profit on each item? Or should I 
rely on volume sales and take a tiny profit on each? 
It wasn't much of a wrestling match, Just a peek at 
the enclosed coupons will tell you the answer, This year 
prices are lower than ever before! . 
my 
it ISNT P OUP Every season I serve more than 3,000,000 flower lovers 
XO POIN th with this principle in mind: My responsibility continues 
BUT even after these terrific values are yours. Any bulb, 
09 
common or rare, foreign or domestic, that does not develop 
to your complete satisfaction after the very first 
planting will be replaced absolutely free and postpaid! 
Boiled down in the plainest language that means 
THE BEST FOR LESS OR NO Cost TO YOU! 
Now I'd like to boast a little about our money~saving 
Coupon Offers and Bonus Merchandise for mltiple orders, 
Every enclosed coupon is a wonderful advance offer, Sort 
of like a private showing at an exclusive Art Gallery. 
You get first opportunity to buy the bulbs of your choice 
before they're offered to the general public! And at 
savings that just can't be equalled anywhere! 
All you do is read each coupon carefully...select the | 
offers you want,..and return (at once, please) in the air 
mail business reply envelope that needs no postage. Now 
what could be more convenient? 
And before I forget, please don't let a single coupon 
go to waste. Pass along the ones you don't use to a good 
like, we will put his name on our mailing list and send him 
a complete assortment of money=saving coupons. 
Now, as a friend, may I offer a bit of advice? Don't 
buy bulbs anywhere until you inspect our world-famous 
assortments! 
They are truly magnificent values! In addition to our 
Rainbow Mix Gladiolus, we now offer to discriminating 
gardeners like yourself FIVE 
separate colors==Red, Yellow, 
White, Purple and Pink. And 
mind you, these are imported 
from Holland and are the 
exact size and quality the 
Dutch growers plant in their 
personal flower gardens at 
home. 
friend. He'll appreciate your thoughtfulness. Or, if you'd 
