About Integrity... 
AMATEUR ORCHID BUYERS often hesitate to order by mail 
because there can be so much misunderstanding between buyer and 
seller as to quality, description, and the cultural condition of plants. 
For this reason we encourage customers to visit our range and get 
acquainted personally. Few people who have visited RIVERMONT in 
the past several years have any hesitancy about buying later by mail. 
If vou live so far away that a visit is impractical, it’s natural to 
ask a friend who has purchased from RIvERMONT about our plants 
and our business ethics. We encourage you to get a recommenda- 
tion from a friend who has purchased our plants, because we are 
proud of our relationship with customers across the country and in 
many foreign lands. 
If you cannot visit us and have no acquaintances who have done 
business with us, this next message is for you. 
Without reservation we can state that we have the finest Cattleya 
plants in the world. That’s a big statement but it’s factual. Our 
cultural conditions are equal to the best commercial ranges and 
superior to many. We have two acres of orchids and nothing else 
but orchids. Our growing conditions are scientifically controlled 
through the expert advice of four internationally known experts 
who serve on our advisory board. 
Our administrative procedures are modern, prompt, yet per- 
sonal. We are interested in building repeat sales, because no money 
is made in this business unless the customer is well enough satisfied 
to buy again. Therefore, we guarantee satisfaction in every trans- 
action. That means that any reasonable complaint will be adjusted 
promptly and cheerfully. Ii you know of any dissatisfied customer 
you will do us a favor by bringing his complaint to our attention. 
Above all else, we value our integrity. My mother, Mrs. Clint 
McDade; my wife; and I, the sole owners of RIVERMONT; and our 
Manager, Odie Helton, want to be able to face you squarely in the 
years to come. We want your business, but equally we want your 
good will. In this time of tawdry politics and loose business ethics, 
we sincerely want RIVERMONT to uphold ail that is best in American 
business — honesty, integrity, and fairness. Next time you order, 
buy from RrIveRMoNT, and give us a chance to show that we mean 
business. 
OrRCHEIDsS OD 
SIGNAL MOUNTAIN, TENNESSEE Nett McDapeE, President. 
Advertisement reproduced from American 
Orchid Society Bulletin, June 1952. 
