OKER 100 WILT MAKES 
IN MISSISSIPPI 
Exchnege 
Phone 478-}—tndiencle 
1954 
ATION 
mpany 
Coker's pedigrees seed Comp 
Hartsville, S.C 
et 
oO 
on acreage ch 
ns tt 
oes have planted our entire - years, 
e ha A 
t seven 
W for the pas 
ety 1ly- 
coker 100 Wert 5 2300 acres annually 
oubt be 
has been e 
to 
fl peyond any in the heart 
which is 
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ue best sesissiPpt per te 
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of the qualificat p 
on- machine, 
poth Hens ay 
our requirements 3 
er acre on 
viel’ rieties planted 
The seven yea of the 
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ration is hic 
our cunt Lower county cine count 
n 
largest Cee yours veTy truly» 
LUPS PLANTATION, 
2, 
esident & Gene 
INC. 
BIL 
ral Manager: 
vyice-Pr 
Miss., is one of the 
Plantation of Heathman, 
largest and best operated plantations in the Yazoo-Mississippi 
Delta. J. C. Beard, manager of the plantation and author of 
the accompanying letter, is shown standing in a 2-bale-per-acre 
field of Coker 100 Wilt cotton. 
The Billups 
MATURES QUICKER 
“T have been planting Coker 100 Wilt Resistant cotton for 
four years, also a small amount of another variety. I like 
Coker 100 Wilt best because I find that it makes more in 
the field. This past year it took only 1340 pounds of seed 
cotton to make 500 pound bales. It matures quicker than any 
cotton I have ever planted and is easy to pick.” 
Dennis Copeland 
Philadelphia, Miss. 
OUR BREEDING PROGRAM 
OF DEPENDABLE, WIDELY 
In our Cotton Breeding program we conduct all phases 
of breeding and testing at many locations throughout 
the Southeast and in the Mississippi Valley. All strains 
and varieties are tested in our own trials at least eight 
years before seed of them are sold. These strains are 
tested at many State and Federal Experiment Stations 
throughout the Main Belt from the Carolinas to the 
Rio Grande Valley. We also employ special testing 
techniques and statistical analyses to determine the 
adaptation of our strains to different areas. 
By following these procedures we are in the best 
possible position to: (1) develop a variety that is out- 
standing in its performance in a given area, (2) develop 
a variety that is widespread in its adaptation and is a 
leading producer of highest quality cotton in most parts 
of the belt, and (3) develop a variety that is well- 
adapted to a wide range of weather or other environ- 
mental conditions. 
For many years we, as did other breeders, sold 
seed of a large number of varieties each year, one for 
one locality or condition, one for a different require- 
ment, and still others to meet other varying needs. As 
we intensified our breeding and testing programs, em- 
ployed techniques that made our work more efficient, 
and spread our well-planned tests over the cotton belt 
we were able to develop a cotton—Coker 100 Wilt— 
with a wide range of adaptation and that gave a de- 
pendable and satisfactory performance in most parts of 
the cotton belt. Furthermore because it demonstrated 
superior performance in tests at a large number of 
IN ARKANSAS 
MORE DOLLARS PER ACRE 
ABOVE—W. Stratton of Pine Bluff, Arkansas, plants 850 acres of 
cotton land in Coker 100 Wilt and finds that it “returns me more dollars 
per acre than any of the other several varieties that I have planted before, 
and which are planted in this territory.” Mr. Stratton says, “I like Coker 
100 Wilt for its earliness, storm proofness, and its upright growth which 
makes it suitable for both machine and hand picking.” Mr. Stratton has 
a standing order with C. V. Ware and Son of Pine Bluff for three tons 
of Coker 100 Wilt cotton seed every year. 
[10] 
