Ooi 
O RCHtEIOD § 
SIGNAL MOUNTAIN, TENNESSEE 
CUSTOMER SERVICE BULLETIN 
LONG-RANGE PROGRAM FOR BUILDING A COMMERGIAL COLLECTION 
To be used as a guide in the purchase of orchid plants which should produce blooms at seasons 
when blooms are in greatest demand and command highest prices. The folldwing examples are i 
set up on commercial collections producing 500 and 5,000 blooms annually, § Fhe percentage 
breakdown of flowers for color and season is applicable to any number of flowers. . 
WINTER SEASON (December, January, February) 
24% of Annual Cut: 
Color Breakdown: 
Whites 
Whites with Colored Lip 
Lavender Hybrids 
Unusuals, Yellows, Others 
SPRING SEASON (March, April, May) 
48% of Annual Cut: 
Color Breakdown: 
Whites 
Whites with Colored Lip 
12-1/2% 
12-1/2% 
70% 
5 To 
15% 
15% 
Lavenders, including 30% Mossiae 
in order to provide medium 
priced lavenders 
Unusuals, Yellows, and 
Cymbidiums 
65% 
5 To 
SUMMER SEASON (June, July, August) 
13% of Annual Cut: 
Color Breakdown: 
Whites 
Whites with Colored Lip 
Lavender Hybrids 
Unusuals, Yellows, Others 
FALL SEASON (September, October, 
15% of Annual Cut: 
Color Breakdown: 
Whites 
Whites with Colored Lip 
Lavender Hybrids 
Unusuals, Yellows, Bronzes 
20% 
15% 
60% 
5% 
November) 
15% 
15% 
60% 
10% 
5,000 flowers 
Estimated Annual Cut 
500 flowers 
1, 200 120 
150 15 
150 15 
840 84 
60 6 
2,400 240 
360 36 
360 36 
1560 156 
120 12 
650 65 
130 13 
98 10 
390 39 
32 3 
150 75 
112 11 
113 12 
450 45 
75 7 
This information is based on statistical experience over the past twenty years of orchid saies 
and demands of the major flower markets of the United States. The program outlined is follow- 
ed at Rivermont. 
all, 
(Mae ya 
