When You Think of Fine Perennials — Thanks, For Thinking of . “a 
The Yoseph F. Martin Co., Tue 
America’s Leading, Exclusively Wholesale Source For Fine Perennials. 
Where Good Plants and Good Friends Get Together__ 
Dear Friends: 
Once again we are pleased to have the opportunity to express our 
sincere appreciation for the fine relationship developed with you 
throughout the years. It is through your cooperation and continued 
faith that we are able to increase our listings, maintain fair prices and 
produce quality stock. 
Our season this year has been an excellent one. We have had the 
blessing of sunny weather and plenty of rain, consequently the plant 
material has attained the ultimate in one year development. All the 
perennials are at that perfect exhibition stage that is so important for 
sight sales. If immediate resale is not the prime requisite, you will find . 
that these plants have liberal quantities of propagating stock.. This is 
particularly true of merchandise shipped in the fall when the cuttings 
are left intact on such items where they are desirable. 
In accordance with federal quarantine regulations, we have 
treated our entire plantings with DDT and are a completely certified 
nursery. We have seen the benefits of this treatment not only in the 
control of the Japanese Beetle, but also in the elimination of any unde- 
sirable elements that could hinder the growth of the perennials. It is 
also your best insurance against the transmission of insect borne 
diseases to you or to your customers, regardless of the locale of your 
establishment. 
_May we ask that you consider carefully the advantages of the fall 
planting season. All things considered, your risk is minimized, time 
is saved, and you are truly ready for the spring rush. 
Thanks again to you, our regular customer, and to you our new 
customer. We look forward to the opportunity to serve you this season 
and for many more pleasant seasons to come. 
Sincerely, 
THE JOSEPH TP EMAR TIN. CO sING: 
KIARA BARARRARRSA AAAI AAA ERED IIIES. 
A SPECIAL CASH DISCOUNT 
In effect, a cash discount is a profit on investment even before 
the merchandise is received, and we are glad to tender the 
advantage to you. For your cash consideration, take — 
2% 
ON ALL ORDERS OF $10.00 OR MORE 
