22 THE 2ASULD. UB ON Bi eb lice te 
New Kodak Book Helps 
Fight Pollution 
With Pictures 
Eastman Kodak Company has a 
new publication designed to help 
individuals and groups harness the 
power of photography as a tool in 
environment-action projects. 
“Improve Your Environment ... 
Fight Pollution With Pictures,” 
Customer Service Pamphlet No. 
AC-26, shows actual projects suc- 
cessfully completed by the use of 
pictures. The 56-page pamphlet, 
priced at $1.00, is available from 
photographic dealers or directly 
from Kodak. 
Projects detailed fall generally 
into the categories of pollution 
abatement, conservation of wild- 
life and natural areas, and beauti- 
fication. The book is based upon 
the experience and pictures of over 
100 different organizations engaged 
in ecological projects. It has more 
than 250 color and black-and-white 
environmental photographs. 
“Improve Your Environment ... 
Fight Pollution With Pictures” in- 
structs interested individual’s in 
effective methods of photography 
leading to goals in varied environ- 
mental-action projects. Subjects 
treated in detail include bottle- 
collection campaigns, air pollution, 
water pollution, solid waste, visual 
pollution, noise pollution, conser- 
vation, and beautification projects. 
The publication discusses film 
recommendations, lighting require- 
ments, camera handling, and ideas 
for planning photo stories. Details 
of what makes a good picture are 
shown. Also covered are use of 
models in project pictures, before- 
and-after situations, and some 
special techniques including infra- 
red photography, underwater pho- 
tography, and photomicrography. 
Under the heading, “Using Your 
Pictures to Produce Results,” the 
publication offers solid hints on 
methods of display and presenta- 
tion with illustrations showing ef- 
fective use. Another section out- 
lines “Action Tips” for projects. A 
useful bibliography and listing of 
helpful films is also included. 
The pamphlet offers advice on 
avoiding pitfalls generated by en- 
thusiastic groups by pointing out 
that only qualified persons using 
special equipment can determine 
whether air or water is polluted. 
Ii also states that the photographer 
has a special responsibility to be 
sure that all pictures show situa- 
tions as they actually exist. 
To obtain the book, check first 
at stores where photographic sup- 
plies are sold. The publication also 
may be ordered directly from Ko- 
dak. Single copies of “Improve 
Your Environment Fight Pol- 
lution With Pictures,” may be 
ordered by sending a dollar to 
Eastman Kodak Company, Depart- 
ment 454, 343 State Street, Roches- 
ter, N.Y. 14650. Interested groups 
may order quantities of the pub- 
lication from Kodak at the follow- 
ing prices: Two to nine copies — 
75 cents each; 10 or more copies — 
5C cents each. 
