EGGPLANT 
Sow 1 pound in seedbed to plant an acre. 
For the garden sow one packet in seedbed for 17 plants 
to set 50 feet of row for a family of 3 or 4 people. 
A field of Fort Myers Market Eggplant at harvest time. 
Culture. For a spring crop, plant seed in November, Decem- 
ber, and January; for the fall crop, plant in June, July, and 
August, in muslin or burlap-covered seedbeds. When set in 
the open, the plants may need some protection from the sun. 
Many growers use palmetto fans, stuck slanting on the south 
side of the hill, which will keep the sun from striking the newly 
set plants with full force. Have rows 4 to 414 feet apart and 
3 to 4 feet between the plants. Use not less than a ton of 4-7-5 
fertilizer per acre. For the control of insects and diseases of 
eggplant see page 54. 
The number of days in parentheses after each variety indi- 
cates the number of days to first marketable fruits, from setting 
out plants in the field or garden. It usually requires six to 
eight weeks to produce plants for field setting. 
Prices quoted are postpaid. 
Write for special prices on larger quantities. 
FLORIDA MARKET (Phomopis Resistant). (75 days.) 
This is the disease resistant variety of eggplant which Florida 
growers have been waiting for in order to make eggplant pro- 
duction on diseased soils a profitable venture. Tip over, leaf 
blight and fruit rot disease all caused by the Phomopsis fungus 
has become so severe in the state as to make eggplant produc- 
tion unprofitable on many soils in some sections. This new 
variety was developed by Dr. Phares Decker, Plant Pathologist 
at the Florida Agricultural Experiment Station, Gainesville, 
Fla. He crossed a wild, disease-immune variety from India 
with the Ft. Myers Market variety, and after many years of 
selection he has developed this outstanding variety. It makes 
a very vigorous, tall, rank growing, sturdy bush, holding all 
the fruits well off the ground. It is extremely early and an 
enormous yielder, bearing over a very long season. This makes 
it a very desirable variety for south Florida where it can be 
planted in early fall for production throughout the winter 
and spring months. The attractive fruits are cylindrical in 
shape and develop to a very large size. They are of an at- 
tractive, dark color. 
Pkt. 10c; oz. 55c; % Ib. $1.65; 1 Ib. $6.00 
5 to 25 Ibs. $5.90 per Ib. 
FORT MYERS MARKET. (85 days.) We were the first to 
introduce this variety, which is today the leading variety grown 
in the South. Our breeding department has made special se- 
lections to improve the variety for uniformity in type of plant, 
size, shape and color of fruit. In numerous tests we have 
found our strain to be superior to others in the fact that it 
produces immense yields of uniform, large-sized fancy fruits 
over a long period. The plants are of the high-bush type, pro- 
ducing a very tall, vigorous growth. The fruits are slightly 
elongated, cylindrical in shape, never producing a necky stem 
end, and they possess an intense deep black color so much in 
demand among buyers and in the markets. 
Pkt. 10c; 0z. 60c; % Ib. $1.75; 1 Ib. $6.50 
5 to 25 Ibs. $6.40 per Ib. 
FLORIDA BEAUTY (Phomopsis Resistant). (73 days.) This 
variety is even earlier than its sister variety, Florida Market. 
The plants do not grow as tall and rank, but spread out more 
and make a heavier early crop, especially in the fall, than does 
Florida Market. The fruits are short-cylindrical in shape 
and have a beautiful deep purple or black color. The plants, 
although of the high-bush type, are not as long bearing as 
Florida Market, but make the bulk of their crop earlier than 
Florida Market, and thus we feel this variety may be better 
adapted for fall and early spring production in North Florida 
than Florida Market. 
Pkt. 10c; 0z. 55c; 14 Ib. $1.65; 1 Ib. $6.00 
5 to 25 Ibs. $5.90 per Ib. 
FLORIDA MARKET (Cook’s Strain) (Phomopsis Resistant). 
(72 days.) After several years of selection on the original 
Florida Market variety, we have in this Cook Strain a great 
improvement in color, shape and uniformity. It is very early, 
long bearing and heavy yielding in uniform dark colored, 
cylindrical shaped fruits. 
Pkt. 10c; oz. 75c; 14 Ib. $2.50; 1 Ib. $9.00; 5 to 25 Ibs. $8.90 per Ib. 
The Standard of Quality in Florida for Over 40 Years 
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