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HERB MAGIC. .. The Secret of Good Cookery 
The Secret of Good Cookery. 
The far corners of the earth have 
yielded their rarest and finest herb 
plants to the Potter Herb Gardens at 
Baraboo. Here are numerous varie- 
ties of rare plants, each with its own 
delicate fragrance; each with its spe- 
cial significance in the art of good 
living. It has taken countless hours 
of research and many years of patient 
effort to bring the Potter Herb 
Gardens, one of the largest and finest 
in the world, to their present stage 
of maturity. But here they are — to 
help you, our patron, enoy a fuller, 
richer life. 
The Food of Kings 
For many cen- 
turies, herbs 
were a delicacy 
reserved for 
kings and nobili- 
ty. Royal chefs 
were proud of 
" their special re- 
King Henry VIII, cipes and _ vied 
famous as a fancier A 
of herbs and wom- With one another 
eo sig Seal an ane. develop: 
peppermint leaves ment of new, sa- 
when calling G2 ® _ vory.dishes.‘T9- 
day, however, 
anyone can eat like a king, thanks to 
modern methods of herb culture and 
herb distribution. Is the food of 
kings enjoyable? Evidently so in 
the minds of people of imagination. 
One customer wrote us: ‘The other 
night we had potroast, just an old- 
fashioned dish that I often had as 
a kid back on the farm. But this 
time it was different. My wife flav- 
ored the meat with some of your 
Herbs. It tasted as rich as the finest 
food ever placed before man. A 
king—a millionaire—could not have 
dined better than we did with just 
plain pot roast, made UNPLAIN by 
your wonderful products. 
Word's Eye View of 
Herb History 
The history of Herbs goes back to 
antiquity. The alchemists of old used 
them in potions for curing ailments, 
for inspiring love, for arousing jaded 
appetites, for every conceivable 
human hope or heart-ache. Herbs are 
mentioned frequently in the Bible. 
But the earliest reference of authentic 
record occurs in the writings of the 
Greek author, Dioscorides, in the first 
century A. D. Even the great Charle- 
magne praised their virtue in this 
manner: “What is an herb?” the 
scholar Alcuin is said to have in- 
quired of his pupil, Charlemagne. The 
reply was: “The friend of physicians 
and the praise of cooks.” Incidentally, 
Charlemagne instructed his garden- 
ers to plant seventy-four varieties of 
herbs in the imperial gardens. 
Many herb-lovers enjoy stopping at 
the herb farm of The POTTERS of 
Baraboo, Wisconsin. Simply follow 
U. S. Route 12 from Madison north. 
The Potter Gardens are located two 
miles south of Baraboo on this route. 
Just beyond are the famous Dells of 
Wisconsin, a land of lakes, historic 
eaverns, hills, trees, fish, game, 
friendly people, fine hotels and 
country resorts. Stop and see the 
Potter Herb Gardens on your way 
through. 
“I believe in heightening the flavor of meats and sauces with herbs and mild spices, much 
as the French people do.” 
Gayelord Hauser in “Look Younger, Live Longer” 
