AS YOU FOLLOW US THROUGH 
THE PAGES OF THIS CATALOG 
REMEMBER THAT WERE YOUR 
GUARANTEE OF HONEST DEALING, 
FRIENDLY SERV/CE AND TOP- 
QUALITY NURSERY STOCK AT 
FAIR PRICES / 
structure supported merely by small 
wires. But the Bridge has outlived 
both its builders and its prophets of 
doom. The tiny wires were woven 
into mighty suspension cables of 
enormous strength; and the Bridge 
sull serves. 
Like the Bridge, Welch’s too has 
been built of many small, strong 
things — small orders from many 
loyal customers, and our care in fill- 
ing these orders. Unlike the famous 
Bridge, however, Welch’s is a live, 
N 1882, when The Welch Nur- 
The Green King* and the King and the Green Queen 
Green Queen* are symbols. are symbols of the great good 
They stand for Honesty in and joy that are an_ integral 
dealing, Top Quality in nur- Part of all growing things. In 
sery stock, and Friendliness in 2 .WOtld beset with so many 
Service evils, it is good to have sym- 
; bols for some of the good 
series was. founded, Abraham 
Lincoln’s assassination was still vivid 
in people’s memories. And General 
Custer’s famous ‘Last Stand’ had 
occurred only six years before. In But most of all, the Green 
1883, just one year after the found- 
ing of The Welch Nurseries, the in- 
vention of the gas mantle heralded 
the coming of. better illumination. 
In that year, too, all of America 
marvelled at the wonder of the new, 
wire-supported Brooklyn Bridge. 
Many prophesied that only disaster 
could befall such a monumental 
FREE GIFTS 
Giving Free Gifts is one \\ 
of the old fashioned cus- N 
WW 
warm-blooded concern and, after 71 
years, it still is growing. 
We are proud that ours is an old 
name. To you, it means that you can 
buy from Welch’s with confidence. 
To stay in business under the same 
name, at the same place, for 71 years, 
we must have kept faith with our 
customers. 
WHY WE DON’T SHIP C.0.D. 
Y We don’t make C.O.D. ship- 
ments of nursery stock, and you 
We guarantee all Welch 
Nursery Stock to be healthy, 
alive, free of disease, state 
and government inspected, 
true to name, and first class 
in every way. 
When you receive it, if 
you are not satisfied 100%, 
return it at once at our ex- 
pense and we will replace it 
free of charge or refund your 
money in full—your choice. 
WELCH’S GUARANTEE 
things of life. 
If it fails to grow after you 
have planted it, we will share 
the blame with you and the 
weather and replace at half 
price. We only ask that you 
notify us by August 1, on 
spring planted stock and by 
May 15, on fall planted 
stock. We do not feel that 
we should be expected to 
offer any replacements on 
losses reported after these 
dates. 
toms we like. So, with 
every order we ship, we 
send something free. The : 
larger the order, the larger Ye \ UP N 
the gift, or the more of Y N 
them. We don’t say what My ll A 
it will be, because we like it to be a surprise 
to you. It’s just our way of saying “thank 
you,’ and part of our policy of trying to 
deliver a little more than we promise. 
PLEASE ORDER BY NUMBER 
Every item in this catalog has a number, 
for your convenience in ordering. It also 
helps ‘avoid errors. Sometimes the same plant 
is known by two different common names in 
different parts of the country. Sometimes, if 
not written too carefully, names look alike— 
like Apples and Asters. But if you order by 
number there is little chance of error. 
Now we don’t want to be fussy about this. 
Order any way you like and we'll be happy to 
hear from you. 
should not buy nursery on a 
C.O.D. basis, for two simple 
reasons: 
Ik. 
Ze 
It adds to the cost, which you pay. 
It often delays shipment of the nur- 
sery stock, and nursery stock should 
not be delayed in transit. It should 
reach you as fast as possible so it 
will be fresh and vigorous. 
Maybe you don’t want to put your money 
down until you see what you are getting. 
Can’t say that we blame you for that, but we 
ask that you read our guarantee. If you don’t 
like what you get, for any reason or no rea- 
son, just return it at once at our expense 
and we'll replace the stock or return your 
money at once—your choice and no argu- 
ments. We have been in business under the 
same name and at the same place for 71 
years. 
Copyright 1953 —The Welch Nurseries. Inc. 
“The names ‘Green 
King’’ and ‘‘Green 
WELCH’S Green King DELUXE GRADE FRUIT TREES 
Queen,’’ and the 
Green King and Green 
Queen characters, are 
registered trade marks 
owned by The Welch 
Nurseries. Ine. 
Trees big size, well 
branched, straight 
trunks, heavy roots. 
In addition to the regular 
grade of fruit trees listed on 
pages 24 to 27, we also have 
for you Welch’s Green King 
DeLuxe grade. 
These DeLuxe Grade trees 
are the finest trees in quality, 
appearance and value, that 
will ever reach your door. 
When you buy a fruic tee, 
They are top grade trees 
to begin with, reach you in 
better condition, you do a 
better job of planting. The 
result is that you have 
healthier, more beautiful, 
more productive trees. Really 
cost less in the long run! 
Welch's Green King De- 
Luxe Grade is offered in any 
HOW WE SHIP 
Whenever we can, we ship nursery stock 
parcel post. That brings the stock to you fast, 
and right to your door. There is an exception 
to this policy: 
Some items, such as shade trees and large 
fruit trees, are shipped Express Charges Not 
Prepaid as they are too large to go parcel post. 
When this is necessary, the fact is so_ noted 
along with the price for that item. If you 
order express items, please be sure to give 
us the name of your nearest express station. 
In some cases, we put together in one pack- 
age some items that we sell prepaid, and some 
we sell Express Not Prepaid, to save extra 
packaging. In that case, you have to pay a 
little more express charges. That isn’t fair to 
you, so we more than make up for it by add- 
ing some nursery stock free of charge. You 
may be sure that we see to it that you profit 
by this deal. 
Some things should be packed separately 
for obvious reasons— for instance, we 
wouldn’t wrap an African Violet with a 
shade tree. All house plants are shipped 
separately. And we try to ship everything at 
the proper planting time in your area. That 
means some things go out to you ahead of 
others. 
IF YOU LIVE OUTSIDE THIS 
AREA ADD 10% TO PRICE 
variety of the following 
fruits, all big 5 to 7-foot size 
you make a long time invest- 
ment, and the chances are 
Pruning points : shee Es 
plainly marked with you won t buy a great quan- except where otherwise indi- 
white paint. city of fruit trees in your en- cated: 
tire lifetime. The small extra Each Per 3 
5 ‘ cost of the top be is of no APP ES ane $1.85 $5.29 
ermanent, non- consequence when you ton- 
choking label; no cleo the long zeae Breval Except Del conzver2: 50 meee 
forgetting variety uable returns you expect to PEARS ese 2.39 6.89 
name. get from a fine fruit tree. PLUMS ............ 2.39 6.89 
, For our DeLuxe Grade, we APRICOTS eee 2:69 gee: 
White ring painted select not only the largest PEACHES .. 1.95 On anything we ship parcel post, we prepay the 
here gives proper trees, but ones with heaviest CHERRIES charges up to and including Zone 4, which is 
planting depth. roots, straightest trunks, and at fm cize: roughly within 600 miles of Shenandoah, Iowa. 
: ones best branched. Next we 0 6 ft. size: However, if you live beyond that area, will you 
, mark plainly the pruning Montmore 2.69 meee : please add 10% to the regular price to help pay the 
Roots Aline 4 points, and planting depth. Montmorency ... 2.49 parcel post charges? If we didn’t follow this policy, 
eee: hehe avy: Then we wrap the roots as Early Richmond. 2.49... we would have to increase all our prices, or stop 
waterproof, protec- pictured at left. Finally, com- 5 +4 7 ize: prepaying anything, and we don’t want to do that. 
’ plete and easy-to-understand . : Of course, all express is shipped not prepaid, re- 
tive paper. No dam- 
age, no drying out 
in shipment. 
gardless of distances Which way we ship is noted 
with the price of the items. Thanks for your co- 
operation. 
Bik. Tartarian...... 2.69 
Golden Sweet .... 2.69 
directions for planting are 
attached to the tree. 
