Dic =DuNG 
PUBLISHED BY 
WAYLAND DAHLIA GARDENS 
E. R. and H. M. Ryno, Props. 
Wayland, Michigan 
SEASON OF 1953 
Collections And Units 
We have always believed strongly 
in offering dahlias in collections of 
three or more roots at a special price 
per collection as well as by listing 
them individually and selling by the 
single root. This gives the customer 
a perfectly balanced selection of 
types or colors and at the same time 
saves considerably on the cost of 
packaging and mailing. 
There are really seven different 
shades of color among dahlias, as 
follows:—Red, Pink, Yellow, White, 
Lavender or Purple, Buff or Orange 
and Bi-color. In offering collections 
of dahlias these colors should be 
carefully blended and each collection 
should be made up about as fol- 
lows :— 
Collection of three 
Pink and Yellow. 
Collection of four roots — Red, 
Pink, Yellow and White. 
Collection of five roots — Red, 
Pink, Yelow, White and Laven- 
der or Purple. 
Collection of six roots—Red, Pink, 
Yellow, White, Lavender or 
Purple and Buff or Orange. 
Collection of seven roots — All 
seven colors or shades. et 
Offered in such collections a mini- 
mum price of $1. is possible and 
larger collections and better varie- 
ties can be sold at higher prices rang- 
ing up to $5. or more and yet with- 
out being much out of line with 
prices such as are almost always 
charged by the leading growers from 
those who purchase their roots at 
such grower’s fields during bloom- 
ing time. 
FOR JOBBERS’ TRADE 
We are supplying many of the larg- 
est jobbers with roots which are 
suitable for packaging and selling 
through the retail trade. It is im- 
possible for us to cut our prices on 
such stock in regular named varie- 
ties but by offering our assorted 
large flowering varieties under defi- 
nite colors we have been able to 
meet the requirements of this trade to 
their complete satisfaction. 
The colors we are offering for this 
particular trade are those most in 
demand and we can assure our cus- 
tomers of really wonderful values 
on this particular item at a uniform 
price of 5c per root, customers selec- 
tion of color. No orders for less than 
1,000 roots will be accepted at this 
price. 
roots—Red, 
For Advertising 
And Bargain Offers 
We are probably the only grow- 
ers in the country who is in a posi- 
tion to supply dahlias in quantities 
running up into the thousands or 
hundreds of thousands of roots for 
use as special advertising or pre- 
mium offers and we have complete 
facilities for direct mailing of such 
offers when desired. If you are in- 
terested in this particular kind of a 
deal we shall be glad to quote on 
your specification. 
BOXED DAHLIAS 
Our line of Boxed Dahlias for 
Counter Trade sold so well last year 
that we have decided to allot a con- 
siderably larger number of roots to 
this particular part of our line this 
year. We have added one more col- 
lection to our line and have revised 
the list of varieties in each number 
so our retail dealers will be able to 
offer the very finest dahlias in the 
world at prices which are less than 
those usually charged by the leading 
growers who specialize in retail sales. 
These collections are offered to our 
dealers at prices which will enable 
them to make larger profits on their 
dahlia sales than on any other item 
in their stores. All of these collec- 
tions will be packed in uniform boxes 
under four color labels. Sample of 
the Series E or Exhibition Dahlia 
Collection is shown on page 7. 
The complete list of varieties in- 
cluded in our line this year is as 
follows :— 
SERIES A—is made up of un- 
labelled varieties, assorted types 
and colors, roots not individually 
wrapped. All other collections are 
made up of named varieties, each 
root wrapped and labeled, as fol- 
lows :— 
SERIES B-1—6 Beautiful Dah- 
has, include White Queen, art type, 
white; Red Chief, ball type, red; 
Libelle, cactus type, purple; Ellinor 
VanderVeer, decorative, pink; Coun- 
tess of Pembroke, decorative, laven- 
der; Yellow Colosse, decorative, yel- 
low. 
SERIES E-1—6 Decorative Dah- 
lias, Avalon, yellow; Margaret W. 
Wilson, white and lavender; Rose 
Glory, pink; Sanhican’s Monarch, 
rose purple; Mina Burgle, red; San- 
hican’s Bluebird, bluish. 
SERIES E-2—6 Decorative Dah- 
lias, Mrs. Geo. LeBoutillier, red; 
The Commodore, yellow; Marshall’s 
Pink, pink; Kemp’s White Wonder, 
white; Commando, lavender; City of 
Cleveland, orange. 
SERIES H. R. 1—5 Honor Roll 
Dahlias, Mrs. Thomas Edison, red; 
California Idol, yellow; Pink Favor- 
ite, pink; Daddy Kemp, reddish pur- 
ple; Sherwood’s Peach, salmon buff. 
Of course we reserve the right to 
change the varieties in these collec- 
tions in case of crop failure of any 
of the varieties listed. In the event 
of such change we guarantee to use 
varieties of equal value and in all 
cases label will state exactly what 
varieties are included. 
Wrapped Dahlias 
For Counter Trade 
This is another item in our list 
which has proved to be a very good 
seller and we think it will be found 
far more satisfactory to the dealer 
than bulk roots which deteriorate 
much more noticeably when placed in 
open air and light than they do when 
each root is wrapped and _ labeled. 
These roots will come in very fine 
varieties which should sell readily at 
25c, 35c and 50c each and they cost 
you only 10c each which leaves a 
handsome profit even-at the lowest 
price. See page 6 for further par- 
ticulars on this item. 
HEADLINES 
IN ADVERTISING 
The headline is a vital part in every 
ad—the part that attracts attention, 
arouses interest and incites further 
inquiry. To get the knack of writing 
a strong, catchy headline, take a copy 
of your daily newspaper, select a 
leading news item, cut off the head- 
line and lay it one side, then read the 
news item over carefully and write 
your own headline. Compare this 
with the one used by the publisher and 
see how easy it is to get the “hang” 
of the thing. After a few trials you 
will be surprised at your own work 
in this line. Then apply it to your 
advertising copy and see if you don’t 
get better results. 
We should like to keep a file of 
our customers’ dahlia ads and if you 
turn out something that seems to 
bring good results we should appre- 
ciate it if you would send us a clip- 
ping of the ad. Perhaps in a future 
issue we may find room to reproduce 
the best of these. The same applies to 
your catalog or any other literature 
you may issue that pertains to dah- 
jas. 
If we can be of any help to you in 
preparing your selling campaign, do 
not hesitate to call upon us. 
ALWAYS REMEMBER 
BLUE LABEL DAHLIAS 
ARE 
Sure to Grow 
Free From Disease 
True to Name 
and THEY SATISFY 
