H. D. Richardson & Co., Willards, Maryland 
Introduction 
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17S OOM 
Dear Farmers and Friends: 
This is our new 1953 catalogue. It is made according to our nature. We 
hope we don’t leave the impression that we are bigger, better, smarter, and 
older than anyone else because we know we are not. 
You will notice our pictures are true photographs and not a great display 
of gay colors that are painted by artists. We will admit they can do a won- 
derful job, but the word genuine in anything speaks louder, stronger, and 
more dependably in the business world than anything yet discovered. We may 
be old-fashioned, but we believe the customer had rather have that amount of 
money spent giving him a better grade of plants. Then he can grow a picture 
on his own farm that an artist can’t improve. 
We have not taken up page after page with testimonial letters to prove 
we are honest and square-dealing people and that we ship some good plants. 
The reason we did not is We are yet without a complaint about the grade of 
our plants from a single customer, and for that reason we are, so far, not 
guilty of shipping any of our customers plants that were unfair to them. We 
have no intention of doing so and for that reason we don’t need to defend 
ourselves nor do we need witnesses and more witnesses to testify that we had 
good plants and dealt with our customers honestly. If you want reference we 
can give it to you from all parts of America. We believe the farmers will 
understand the common sense we are using as they are a tribe of business 
people. 
Now if that sun continues to travel on time as it has been doing for 
quite awhile, we wouldn’t be surprised if those buds don’t unfold again this 
spring. If they do, you will be wanting to know where your Strawberry 
Plants are coming from and if they will be delivered on time.. Now it seems 
to us the thing to do is to mail your order in as soon as you possibly can. 
That way there will be no doubt of getting your plants or getting them on 
time. 
H. D. RICHARDSON & CO. 
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