Those who want varieties that 
BEGINNERS: have stood the test of time . 
New African Violet enthusiasts buying their first 
plant should select varieties that are inexpensive but 
distinguished. However, do not overlook those that 
may be priced a little more, for they are a good buy 
also. If you have some unknown varieties now, re- 
member you can rely on our catalog descriptions and 
therefore avoid buying duplicates. 
\ 
Have you noticed that our catalog doesn’t confuse 
you with endless varieties? .. . we’re very fussy about 
this because we’re sure you find it difficult to choose 
anyway. Remember that words alone cannot give you 
a true picture of the beauty of all these lovely plants. 
Allow your imagination a free hand! 
COLLECTORS: (the beginners of yesterday)... 
Those who want the latest sorts. 
We receive so many letters asking about varieties 
we do not sell, and are always glad to answer fully. 
When we select a variety for this catalog there must 
be more than a whisker’s difference before we list it. 
I am always remindful of the days when one violet was 
blessed with nine names, and today, as ever, when 
we state Red King is the best “red” so far, it is because 
a “newer” red has not impressed us favorably in vigor, 
flowering habit. There must be an improvement or it 
is unwise and unfair of us to recommend it. 
We place an unqualified “okay” on every variety 
that is listed on the following pages . . . for perform- 
ance, they are distinctive and worthwhile in your col- 
lection! 
Remember in buying African Violets, price is not everything. Recollection 
of our high quality plants and packing remains long after price is for- 
gotten. We’re very happy when your letters say “plants from you are 
the nicest I’ve received by mail.” 
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