DAPHNE ODORA 
Daphne Odora is a very unusual and useful evergreen shrub of lus- 
trous green foliage, and does particularly well in shady locations. It 
makes a compact plant which blooms in February and March, and bears 
delightfully fragrant, pearl-pink flowers in heads an inch or more across. 
The flowers withstand severe cold to as low as 15 degrees without pro- 
tection. The plant eventually grows waist high. 
This shrub thrives best in a particularly well-drained situation as on 
slopes and terraces and should not be used with other plantings which 
receive frequent waterings, such as azaleas. 
Signal success is had with Daphne Odora by growing the plant in a 
medium consisting of 14 topsoil, 14 woods soil and 14 coarse sand, and 
fertilized every spring with a light mulching of cow manure. 
PLANTGRO RHODODENDRON FERTILIZER 
PLANTGRO is a well-balanced, non-toxic fertilizer of our own make, 
and is evolved from many years of laboratory study of, and practical 
experience with, the various materials used in fertilizing plants. It con- 
tains organic ingredients of compositions best suited to growing rhodo- 
dendrons, but which, due to their scarcity, are not usually employed 
in the manufacture of commercial fertilizers. 
PLANTGRO carries 4% nitrogen, 6% phosphatic mineral, 8% potash 
mineral and beneficial minor elements of plantfood. However, the 
actual readily-available plantfood content of any fertilizer, while very 
important, is not all-important. Besides considering a fertilizer in terms 
of its nutritional value, the gardener is wise to be concerned with what 
effect the fertilizer has on the physical condition of his soil. 
The physical functioning of the soil has a profound influence on 
a plant’s response to culture. Some fertilizer materials react to damage 
the soil’s structure. Therefore we have taken care to incorporate in 
PLANTGRO only those ingredients which have no harmful effects on the 
physical vigor of the soil. 
PLANTGRO is excellent also for growing azaleas, camellias, gardenias, 
hollies, magnolias, dogwoods, mountain laurel and blueberries. 
Directions for applying PLANTGRo are printed on each package. 
OUR NURSERY 
For many years, in the hope of being instrumental in adding to the beauty and 
effectiveness of Southern gardens, we have been collecting and testing hundreds of 
various hybrid rhododendrons and azaleas from many parts of the world. Though such 
pioneering naturally has been none too easy, complete faith in our undertaking, together 
with the cooperation of customers who share our enthusiasm, has encouraged us to 
extend our effort until we have become the recognized leader in the South for further- 
ing the introduction of these unusual plants, which deserve space in Southern gardens. 
There remains much for us to learn about rhododendrons, but our continued 
experimental work and further intimate association with our plantings will increase our 
comprehension of these remarkably decorative shrubs, and, doubtlessly, will later enable 
us to offer many fine varieties, other than those currently found suitable, for growing 
in the South. 
q Gardeners, visiting our nurscry and seeing, for their first time, the hybrid rhododen- 
drons in bloom, exclaimed their reaction with words, in part, like these: “. . . out of 
this world!” “. . . too beautiful to believe!” “. . . breathtaking!” “. . . kingly flowers!” 
“”.. really handsome!”, and so on. 
