Five Ways Isetter 
BETTER PLANTS: Grown on their own roots, in soil kept organically 
enriched, well drained and friable; all plants individually checked 
over every year and maintained in top condition, with strong, 
well-branched tops and heavy, fibrous roots. 
BETTER BLOOMS: 
This picture, showing 
two blossom clusters 
of variety Mrs. Ed- 
ward Harding, tells 
the story. On left, the 
largest bloom we could 
find on a 20-year-old 
grafted plant; on right, 
largest bloom on a 
10-year-old — own-root 
plant. These had the 
same ancestry; the 
own-root plant was 
grown from a cutting 
obtained from the 
grafted plant. 
BETTER VARIETIES: Selected from over 150 different kinds kept 
under direct observation and judged by the most exacting standards, 
with new types constantly added and compared; all propagating 
stock obtained from the most authentic sources, whenever possible 
direct from the originators, and all plants guaranteed true to name. 
BETTER PACKING: To insure your plants arriving in top con- 
dition, roots are packed in damp sphagnum moss (best moisture- 
retaining material available) and wrapped in heavy waterproof 
paper; tops carefully tied, and packed in excelsior to prevent bud 
breakage; the whole package braced full length with a stout stick, 
completely wrapped in burlap, and sewed from top to bottom. 
BETTER SERVICE: Stock carefully measured for each individual 
order; one variety never substituted for another without the cus- 
tomer’s specific instructions to do so; all packages shipped fully 
insured. 
